Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025

Reexamining Consumers’ Foreign Bias Toward Service Providers: How International Conflicts Shape Consumer Healthcare Decision-Making

Hyeyoon Jung, Peter Magnusson, Colleen M. Harmeling [...]

Journal of Service Research

Retricted access

Research article

First published 2025

How gender differences affect drivers of consumer perceived value in attending academic conferences: Mitigating the impact of institutional bias

Chachaya Yodsuwan, Athitaya Pathan, Kenneth Butcher

Tourism and Hospitality Research

Retricted access

Research article

First published 1976-6

Directional Bias within the Usage and Perceptual Fields of Urban Consumers

Robert B. Potter

Psychological Reports

Open access

Research article

First published 2005

Bias,Randomization,and Ovarian Proteomic Data: A Reply to “Producers and Consumers”

Keith A. Baggerly, Kevin R. Coombes, Jeffrey S. Morris

Cancer Informatics

Open access

Research article

First published 2020-8

The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?

Tatiana Sokolova, Satheesh Seenivasan, Manoj Thomas

Journal of Marketing Research

Retricted access

Other

First published 2004-1

Domestic Country Bias,Country-of-Origin Effects,and Consumer Ethnocentrism: A Multidimensional Unfolding Approach

George Balabanis, Adamantios Diamantopoulos

Journal of the Academy of Marketing Science

Retricted access

Research article

First published 1954-10

Bias Arising in Wording Consumer Questionnaires

Leslie E. Drayton

Journal of Marketing

Open access

Research article

First published 2022-4

Understanding and Neutralizing the Expense Prediction Bias: The Role of Accessibility,Typicality,and Skewness

Ray Charles “Chuck” Howard, David J. Hardisty, Abigail B. Sussman [...]

Journal of Marketing Research

Retricted access

Research article

First published 2023-9

They Saw a Game! Impact of Consumers’ Self-Serving Bias on Moral Disengagement and Subsequent Tolerant Responses toward Athlete Scandals

Jin Woo Ahn, Joon Sung Lee, Daniel L. Wann

Sport Marketing Quarterly

Retricted access

Research article

First published 2017-10

The Love of Large Numbers: A Popularity Bias in Consumer Choice

Derek Powell, Jingqi Yu, Melissa DeWolf [...]

Psychological Science

Search results