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Research article

First published 2016-3

The effects of downward line extension on brand trust and brand attachment

Fanny Magnoni

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2025-10

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

Namrata, Yadvinder Parmar

Global Business Review

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Research article

First published 2015-8

Coproduction of Transformative Services as a Pathway to Improved Consumer Well-Being

Martin Mende, Jenny van Doorn

Journal of Service Research

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Research article

First published 2012-9

Toward a Better Understanding and Measurement of Consumer Hoarding

Valérie Guillard, Christian Pinson

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2023-2

The Effectiveness of Cause-Related Marketing: A Meta-Analysis on Consumer Responses

Christina Schamp, Mark Heitmann, Tammo H.A. Bijmolt [...]

Journal of Marketing Research

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Research article

First published 2014-3

Value-in-disposition

Meltem Türe

Marketing Theory

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Research article

First published 2019-7

Place attachment and tourist engagement of major visitor attractions in Lisbon

Sandra Maria Correia Loureiro, Eduardo Moraes Sarmento

Tourism and Hospitality Research

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Research article

First published 2013-11

Classification struggles,moral criticism and the interethnic trade of prestige goods between two Romanian Roma groups

Péter Berta

Journal of Consumer Culture

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Research article

First published 2022-12

Nonoccupational Allergic Contact Dermatitis to 4-Acryloylmorpholine in Smartwatch Screen Protectors Glue

María-Elena Gatica-Ortega, Martin Mowitz, Francisco J. Navarro-Triviño [...]

Dermatitis®

Open access

Research article

First published 2023-11

Memories reminisced,reconciled,renewed: Hong Kong male consumers’ wardrobes and their search for a congruent self

Tommy Tse, Johanna von Pezold

Journal of Consumer Culture

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