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Research article

First published 2021-3

Exogenous cognition and cognitive state theory: The plexus of consumer analytics and decision-making

Andrew Smith, John Harvey, James Goulding [...]

Marketing Theory

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Research article

First published 2025

Cross-cultural Perspectives on Fast-moving Consumer Goods Branding Strategy: An Analytic Hierarchy Process Approach

Karan Patel, Ram Kumar Dhurkari

Global Business Review

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Research article

First published 2011-5

Teaching Consumer Analytics in Advertising and IMC Courses: Opportunities and Challenges

Pavan Chennamaneni, Vishal Lala, Prashant Srivastava [...]

Journal of Advertising Education

Open access

Research article

First published 2025-06

An approach to choose the suitable blend ratio of virgin cotton,pre-consumer,and spinning process wastes for rotor-spun yarn using an analytic hierarchy process

Amit Chakrabortty, Siyam Quddus Khan, Jamal Hossen [...]

Journal of Industrial Textiles

Free access

Research article

First published 2010-11

Estimates of Total Analytical Error in Consumer and Hospital Glucose Meters Contributed by Hematocrit,Maltose,and Ascorbate

Martha E. Lyon, Jeffrey A. DuBois, Gordon H. Fick [...]

Journal of Diabetes Science and Technology

Open access

Research article

First published 2016

Mining Health-Related Issues in Consumer Product Reviews by Using Scalable Text Analytics

Manabu Torii, Sameer S. Tilak, Son Doan [...]

Biomedical Informatics Insights

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Research article

First published 2021-12

Consumer Behavior in the Online Classroom: Using Video Analytics and Machine Learning to Understand the Consumption of Video Courseware

Mi Zhou, George H. Chen, Pedro Ferreira [...]

Journal of Marketing Research

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Research article

First published 2026-2

Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

Qiong He, Zhenwei Yang, Yijia Li

Big Data

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Research article

First published 2025-5

Using Social Media Analytics to Understand the Impact of Government Intervention on Consumer Behaviour During a Pandemic

Sara Quach, Alec Zuo, Park Thaichon [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-9

A Good Signal: How Firms Can Utilize Country of Origin as a Strategic Analytical Tool

Rafid Ur Rahman, Martin Heinberg, Sourindra Banerjee [...]

Journal of International Marketing

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