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Articles (33)

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1-10 of 33 results for consumer–corporate brand relationships

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Select article: Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions

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Research article

First published 2021-4

Unpacking the Effects of Alleged Gender Discrimination in the Corporate Workplace on Consumers’ Affective Responses and Relational Perceptions

Arunima Krishna, Soojin Kim, KyuJin Shim

Communication Research

Select article: How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Select article: The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

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Research article

First published 2014-10

The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

Jiyun Kang, Gwendolyn Hustvedt

Clothing and Textiles Research Journal

Select article: The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

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Research article

First published 2018-9

The Effect of Corporate Social Responsibility on Brand Equity and the Moderating Role of Ethical Consumerism: The Case of Starbucks

Jee-Won Kang, Young Namkung

Journal of Hospitality & Tourism Research

Select article: A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?

Open access

Research article

First published 2021-6

A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?

Martin Heinberg, Yeyi Liu, Xuan Huang [...]

Journal of International Marketing

Select article: The Impact of Sport Sponsorship Activities,Corporate Image,and Prior use on Consumer Purchase Intention

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Other

First published 2000-6

The Impact of Sport Sponsorship Activities,Corporate Image,and Prior use on Consumer Purchase Intention

Nigel Pope, Kevin Voges

Sport Marketing Quarterly

Select article: Corporate branding and brand architecture: a conceptual framework

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Other

First published 2009-03

Corporate branding and brand architecture: a conceptual framework

Laurent Muzellec, Mary C. Lambkin

Marketing Theory

Select article: Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

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Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Rethinking the brand–community relationship: Wearing a biggie in Harlem

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Research article

First published 2021-5

Rethinking the brand–community relationship: Wearing a biggie in Harlem

Jeffrey Lane

Journal of Consumer Culture

Select article: The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

Open access

Research article

First published 2023-4

The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic

Hwai-Shuh Shieh, Shu-Chen Lin

Sage Open

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