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Articles (14)

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1-10 of 14 results for consumer–brand relationship norms

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Select article: Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Retricted access

Research article

First published 2015-7

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Hyokjin Kwak, Marina Puzakova, Joseph F. Rocereto

Journal of Marketing

Select article: How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

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Research article

First published 2013-11

How Do Different Types of Community Commitment Influence Brand Commitment? The Mediation of Brand Attachment

Ning Zhang, Zhi-min Zhou, Chen-ting Su [...]

Cyberpsychology,Behavior,and Social Networking

Select article: Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

Open access

Research article

First published 2021-7

Determinants of the Intention to Purchase Branded Meat: Mediation of Brand Trust

Xie Ling, Muhammad Faisal Shahzad, Zia ul Abrar [...]

Sage Open

Select article: Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

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Research article

First published 2020-11

Why Unhappy Customers Are Unlikely to Share Their Opinions with Brands

Chris Hydock, Zoey Chen, Kurt Carlson

Journal of Marketing

Select article: Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices

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Research article

First published 2026

Integration of Stereotype Content Model and Theory of Planned Behaviour: Decoding the Behavioural Intention Concerning Food Choices

Yamna Khan, Saima Munawar, Irfan Hameed

Global Business Review

Select article: Consumers’ Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework

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Research article

First published 2015-8

Consumers’ Repurchase Intention Towards a Mobile Phone Brand in Qatar: An Exploratory Study Utilizing Theory of Reasoned Action Framework

Emad Naji Isaid, Mohd. Nishat Faisal

Global Business Review

Select article: The Enrichment Economy: Market Dynamics,Brand Strategy,and Ethics

Open access

Research article

First published 2025-3

The Enrichment Economy: Market Dynamics,Brand Strategy,and Ethics

Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec

Journal of Marketing

Select article: Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Open access

Research article

First published 2024-10

Establish Trust With Electronic Word-of-Mouth to Improve Brand Equity

Minh Thi Hong Le, Vy Nguyen Thi Thao, An Le Huynh Huu [...]

Sage Open

Select article: The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram

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Research article

First published 2018-5

The athletic labour of femininity: The branding and consumption of global celebrity sportswomen on Instagram

Kim Toffoletti, Holly Thorpe

Journal of Consumer Culture

Select article: Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

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Research article

First published 2025-7-03

Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

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