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Retricted access

Research article

First published 2010-09

Perceived Value of the Mass‐Customized Product and Mass Customization Experience for Individual Consumers

Aurélie Merle, Jean‐Louis Chandon, Elyette Roux [...]

Production and Operations Management

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Research article

First published 2020-12

Determinants of Consumer’s Intention to Purchase Traditional Indian Apparels

Jyoti Bhasin Chaudhry, Pranay Verma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2020-6

The destiny of replaced technological products: The influence of perceived residual value

Dominique Kréziak, Isabelle Prim-Allaz, Elisabeth Robinot

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2025-2

Athlete Brand Congruence as a Measure to Evaluate Brand Identity and Image Fit

Popi Sotiriadou, Annika Linsner, Kirstin Hallmann [...]

Australasian Marketing Journal

Open access

Research article

First published 2024-10

Development and Validation of the Customer Value Scale for Meal-Sharing Service

Dalianus Riantama, Weishen Wu

Sage Open

Retricted access

Research article

First published 2013-5

Perceived Ubiquity in Mobile Services

Shintaro Okazaki, Felipe Mendez

Journal of Interactive Marketing

Retricted access

Research article

First published 2015-5

The Right Choice—What Does It Mean? Groundbreaking Research from the Early Days of Customer Value Management

R.E. Kordupleski, W.C. Vogel

Journal of Creating Value

Free access

Research article

First published 2007-1

Measuring Retail Service Quality: Examining Applicability of International Research Perspectives in India

Subhashini Kaul

Vikalpa: The Journal for Decision Makers

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