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1-6 of 6 results for consommation expérientielle

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Research article

First published 2015-10

Modélisation et tests des effets d’une stratégie d’enrichissement expérientiel : application au contexte touristique

Lydie Bonnefoy-Claudet, Rémi Mencarelli, Cindy Lombart

Recherche et Applications en Marketing (French Edition)

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Book review

First published 2002-12

Bernard Cova

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2011-9

Leila El Kamel, Benny Rigaux-Bricmont

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2004-9

Philippe Aurier, Yves Evrard, Gilles N'Goala

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2012-9

Claire Roederer

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2016-10

Stéphane Ganassali

Recherche et Applications en Marketing (French Edition)