Cette recherche questionne l’efficacité des stratégies d’enrichissement des offres d’expérience. Un modèle intégrant différents effets de ces stratégies sur le consommateur : émotions positives élémentaires – enchantement – satisfaction – valeur de consommation – intentions comportementales est proposé. Une étude dans le secteur touristique valide empiriquement le modèle mais conduit à rejeter l’hypothèse d’un effet des contextes expérientiels différenciés sur ce modèle.
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