Sage Journals: Discover world-class research

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Research article

First published 2017-10

Using a Discrete Choice Conjoint Experiment to Engage Stakeholders in the Design of an Outpatient Children’s Health Center

Charles E. Cunningham, Alison Niccols, Heather Rimas [...]

HERD: Health Environments Research & Design Journal

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Research article

First published 2005-5

Heterogeneous Conjoint Choice Designs

Zsolt Sándor, Michel Wedel

Journal of Marketing Research

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Research article

First published 1993-04

Course Design Using Conjoint Analysis

Khalid M. Dubas, James T. Strong

Journal of Marketing Education

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Research article

First published 2016

Plackett-Burman Design in Choice-based Conjoint Analysis

Ruben Huertas-Garcia, Laura Guitart-Tarrés, Ana Núñez-Carballosa

International Journal of Market Research

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Research article

First published 2003-6

Evaluating Design Alternatives Using Conjoint Experiments in Virtual Reality

Jan Dijkstra, Jos van Leeuwen, Harry Timmermans

Environment and Planning B: Urban Analytics and City Science

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Research article

First published 1981-6

A General Approach to Product Design Optimization via Conjoint Analysis

Paul E. Green, J. Douglas Carroll, Stephen M. Goldberg

Journal of Marketing

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Research article

First published 2001-11

Designing Conjoint Choice Experiments Using Managers' Prior Beliefs

Zsolt SÁndor, Michel Wedel

Journal of Marketing Research

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Research article

First published 2024-12

Designing Effective Volunteering Appeals: Results of Choice-Based Conjoint and Latent Class Segmentation Analyses

Eva Maria Jedicke, Stephan Olk, Adnan Zogaj [...]

Nonprofit and Voluntary Sector Quarterly

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Book review

First published 1986-8

Book Review: Conjoint Designer

Frank Carmone

Journal of Marketing Research

Open access

Review article

First published 2018-8

Individual Value Clarification Methods Based on Conjoint Analysis: A Systematic Review of Common Practice in Task Design,Statistical Analysis,and Presentation of Results

Marieke G.M. Weernink, Janine A. van Til, Holly O. Witteman [...]

Medical Decision Making

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