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Articles (55)

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1-10 of 55 results for comparative price advertising

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Select article: Comparative Price Advertising: Informative or Deceptive?

Retricted access

Research article

First published 1992-3

Comparative Price Advertising: Informative or Deceptive?

Dhruv Grewal, Larry D. Compeau

Journal of Public Policy & Marketing

Select article: Comparative Price Advertising: An Integrative Review

Retricted access

Research article

First published 1998-9

Comparative Price Advertising: An Integrative Review

Larry D. Compeau, Dhruv Grewal

Journal of Public Policy & Marketing

Select article: Consumer Perceptions of Comparative Price Advertisements

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Research article

First published 1981-11

Consumer Perceptions of Comparative Price Advertisements

Albert J. Della Bitta, Kent B. Monroe, John M. Mcginnis

Journal of Marketing Research

Select article: The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Retricted access

Research article

First published 1979-6

The Comparative Price Advertising Controversy: Consumer Perceptions of Catalog Showroom Reference Prices

Murphy A. Sewall, Michael H. Goldstein

Journal of Marketing

Select article: Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Open access

Research article

First published 2022-6

Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations

Pranav Jindal

Journal of Marketing Research

Select article: The Influence of Type of Advertisement,Price,and Source Credibility on Perceived Quality

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Research article

First published 1992-06

The Influence of Type of Advertisement,Price,and Source Credibility on Perceived Quality

Jerry B. Gotlieb, Dan Sarel

Journal of the Academy of Marketing Science

Select article: Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

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Research article

First published 2006-10

Broadening the Scope of Reference Price Advertising Research: A Field Study of Consumer Shopping Involvement

Daniel J. Howard, Roger A. Kerin

Journal of Marketing

Select article: Price competition in a tourism supply chain

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Research article

First published 2016

Price competition in a tourism supply chain

Sarat Kumar Jena, Deepti Jog

Tourism Economics

Select article: “Anything That Can Be Traded,Will Be Traded”: The Contests to Automate and Financialize Advertising Futures Markets

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Research article

First published 2022-9

“Anything That Can Be Traded,Will Be Traded”: The Contests to Automate and Financialize Advertising Futures Markets

Samuel Kininmonth

Television & New Media

Select article: Economic Effects of Advertising on Tourism Demand: A Case Study

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Research article

First published 2006-6

Economic Effects of Advertising on Tourism Demand: A Case Study

Sarath Divisekera, Nada Kulendran

Tourism Economics

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