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Retricted access

Research article

First published 2016-9

Biopolitical Marketing and Social Media Brand Communities

Detlev Zwick, Alan Bradshaw

Theory,Culture & Society

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Research article

First published 2025-10

The impact of social media marketing on the dissemination of mini program in social network with different community structure

Tian Tian, Narisa Zhao

Journal of Information Science

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Research article

First published 2024

Using social media small-group communication to promote the marketing skills of art entrepreneurs

Chukwuemeka Vincent Okpara, Siti Sarah Maidin, Nabaz Nawzad Abdullah [...]

Information Development

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Research article

First published 2024

Social Media Marketing Activities,Brand Community Engagement and Brand Loyalty: Modelling the Role  of Self-brand Congruency with Moderated Mediation Approach

Shubhi Changani, Rakesh Kumar

Global Business Review

Open access

Research article

First published 2022-4

Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach

Shakeel ul Rehman, Rafia Gulzar, Wajeeha Aslam

Sage Open

Retricted access

Research article

First published 2019-7

Social Media Marketing of Qualitative Research: Blurring Commerce and Community

Mitchell Allen

Qualitative Inquiry

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Research article

First published 2012-6

Social Media Research in Advertising,Communication,Marketing,and Public Relations,1997–2010

Hyoungkoo Khang, Eyun-Jung Ki, Lan Ye

Journalism & Mass Communication Quarterly

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Research article

First published 2021-08-11

Potential social media influencers discrimination for concept marketing in online brand community

Shugang Li, Ru Wang, Yuqi Zhang [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Retricted access

Research article

First published 2015-8

Integrating Metrics Across the Marketing Curriculum

Lisa Spiller, Tracy Tuten

Journal of Marketing Education

Open access

Research article

First published 2024-4

Commentary—Much ado About Something Else. Donald Trump,the US Stock Market,and the Public Interest Ethics of Social Media Communication

Leonella Gori, Pier Luigi Sacco, Emanuele Teti [...]

International Journal of Business Communication

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