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1-10 of 86 results for cognitive loyalty

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Select article: A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

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Research article

First published 2003-11

A Brand Loyalty Model Involving Cognitive,Affective,and Conative Brand Loyalty and Customer Satisfaction

Ki-Joon Back, Sara C. Parks

Journal of Hospitality & Tourism Research

Select article: Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

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Research article

First published 2010-2

Heart versus Mind: The Functions of Emotional and Cognitive Loyalty

Charmine E.J. Härtel, Rebekah Russell-Bennett

Australasian Marketing Journal

Select article: What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

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Research article

First published 2017-7

What Drives Students' Loyalty-Formation in Social Media Learning Within a Personal Learning Environment Approach? The Moderating Role of Need for Cognition

José L. Arquero, Salvador del Barrio-García, Esteban Romero-Frías

Journal of Educational Computing Research

Select article: The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Open access

Research article

First published 2026

The Social Identity Buffer: How Cognitive,Affective,and Evaluative Ties Sustain Fan Commitment and Loyalty Amidst Club Controversies

Tomaž Čater, Barbara Čater, Igor Ivašković

Sport Marketing Quarterly

Select article: Cognitive Consequences of Brand Loyalty

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Note

First published 1972-2

Cognitive Consequences of Brand Loyalty

Joel B. Cohen, Michael J. Houston

Journal of Marketing Research

Select article: The Double-Edged Sword of Loyalty

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Research article

First published 2021-8

The Double-Edged Sword of Loyalty

Zachariah Berry, Neil A. Lewis, Walter J. Sowden

Current Directions in Psychological Science

Select article: Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

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Research article

First published 2020-2

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Exploring Customer Loyalty Following Service Recovery

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Research article

First published 2008-02

Exploring Customer Loyalty Following Service Recovery

Tom DeWitt, Doan T. Nguyen, Roger Marshall

Journal of Service Research

Select article: Satisfaction and Trust Should First Be Nested in Commitment Before Affecting Loyalty in the Use of Mobile Shopping Applications

Open access

Research article

First published 2024-10

Satisfaction and Trust Should First Be Nested in Commitment Before Affecting Loyalty in the Use of Mobile Shopping Applications

Sumiyana Sumiyana, Erna Fitri Komariyah

Sage Open

Select article: Theory and Measurement of Type 1 and Type 2 Emotions

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Research article

First published 2007-6

Theory and Measurement of Type 1 and Type 2 Emotions

Steven Bellman

Australasian Marketing Journal

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