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Research article

First published 2016-1

Incorporation of a Benefit-Risk Assessment Framework Into the Clinical Overview of Marketing Authorization Applications

Anne Wolka, Margaret Warner, Kristin Bullok [...]

Therapeutic Innovation & Regulatory Science

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Research article

First published 2006-7

Marketing Innovation: Prescribing Innovations: A Practical Framework for Effective Marketing of Medical Device Innovations

Peter Appelt, Tino Hauser

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2016-8

A framework for conceptualizing patient loyalty to healthcare organizations

Herni J Astuti, Keisuke Nagase

Health Services Management Research

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Research article

First published 2007-06

Rising Markets and Failing Health: An Inquiry into Subaltern Health Care Consumption under Neoliberalism

Rohit Varman, Ram Manohar Vikas

Journal of Macromarketing

Open access

Research article

First published 2024-1

Scientific Evidence Production and Specialty Drug Diffusion

Demetrios Vakratsas, Wei-Lin Wang

Journal of Marketing

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Research article

First published 2015-3

Ericksonian therapy as a grounding for a theory of persuasive marketing dialogue

Chris Miles

Marketing Theory

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Research article

First published 2021-3

A Scoping Review of Behavior Change Interventions to Decrease Health Care Disparities for Patients With Disabilities in a Primary Care Setting: Can Social Marketing Play a Role?

Angela Makris, Mahmooda Khaliq, Elizabeth Perkins

Social Marketing Quarterly

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Research article

First published 2014-8

Regulatory issues on pharmacovigilance in Latin American countries

María Eugenia Olivera, Sonia Andrea Naeko Uema, Carolina Beatriz Romañuk [...]

Pharmaceuticals Policy and Law

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Research article

First published 2012-5

Current trend in pharmaceutical law in EU

María Dolores Cabezas

Pharmaceuticals Policy and Law

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Research article

First published 2021-1

An innovation procurement clinical framework: A qualitative study

Angela M. Coderre-Ball, Nancy Dalgarno, Jessica Baumhour [...]

Healthcare Management Forum

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