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1-6 of 6 results for chatbot interactive marketing

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Research article

First published 2025-11

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

Open access

Research article

First published 2025-11

Molly G. Smith, Thomas N. Bradbury, Benjamin R. Karney

Perspectives on Psychological Science

Open access

Research article

First published 2026-1

Han Chen, Shuaifang Liu, Yiyan Wang [...]

Sage Open

Retricted access

Research article

First published 2026-1-06

Laura Boman, Ganga Urumutta Hewage, Sarah Lefebvre

International Journal of Market Research

Open access

Research article

First published 2026-3

Katja Gelbrich, Holger Roschk, Sandra Miederer [...]

Journal of Marketing

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Research article

First published 2025

Zhenbin Ding, Yali Zhang, Jun Sun [...]

Journal of Service Research