Search results: Sage Journals

Restricted accessResearch articleFirst published November, 2025

Can Smart Mobile Applications Attract Travellers? Exploring Catenation Between Digital Tourism Entrepreneurs’ Use of Artificial Intelligence Generative Chatbots for Interactive Marketing Communication and Virtual Reality

Syed Hassan Raza, Muhammad Naseem Anwar, Jeetesh Kumar [...]

Journal of Creative Communications

Open accessResearch articleFirst published November, 2025

Molly G. Smith, Thomas N. Bradbury, Benjamin R. Karney

Perspectives on Psychological Science

Open accessResearch articleFirst published July 28, 2026

Yingxue Zhao, Xiaoyi (Sylvia) Gao, Leo Paas

International Journal of Market Research

Open accessResearch articleFirst published January, 2026

Han Chen, Shuaifang Liu, Yiyan Wang [...]

Sage Open

Restricted accessResearch articleFirst published January 6, 2026

Laura Boman, Ganga Urumutta Hewage, Sarah Lefebvre

International Journal of Market Research

Open accessResearch articleFirst published March, 2026

Katja Gelbrich, Holger Roschk, Sandra Miederer [...]

Journal of Marketing

Restricted accessResearch articleFirst published May 30, 2026

Claude CH Liu, Chris SC Chen

Journal of Information Technology Teaching Cases

Restricted accessResearch articleFirst published August, 2026

Zhenbin Ding, Yali Zhang, Jun Sun [...]

Journal of Service Research