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Articles (35)

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1-10 of 35 results for charity appeals

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Select article: Celebrity advocacy and public engagement: The divergent uses of celebrity

Retricted access

Research article

First published 2015-7

Celebrity advocacy and public engagement: The divergent uses of celebrity

Tim Markham

International Journal of Cultural Studies

Select article: Scottish AIDS Research Appeal — A New Charity in Scotland

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Article commentary

First published 1988-8

Scottish AIDS Research Appeal — A New Charity in Scotland

Ian A.D. Bouchier, D.B.L. McClelland

Scottish Medical Journal

Select article: The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

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Research article

First published 1996-06

The Impact of Direct Marketing Appeals on Charitable Marketing Effectiveness

Gerald E. Smith, Paul D. Berger

Journal of the Academy of Marketing Science

Select article: Effects of Picture and Even-a-Penny-Will-Help Appeals on Anonymous Donations to Charity

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Research article

First published 2000-4

Effects of Picture and Even-a-Penny-Will-Help Appeals on Anonymous Donations to Charity

Rose M. Perrine, Stacie Heather

Psychological Reports

Select article: The Influence of Verbal and Visual Formality Cues on the Persuasiveness of Charitable Appeals

Open access

Research article

First published 2025

The Influence of Verbal and Visual Formality Cues on the Persuasiveness of Charitable Appeals

Fabienne Bünzli

Nonprofit and Voluntary Sector Quarterly

Select article: Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

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Research article

First published 2009-6

Differences in Perspective and the Influence of Charitable Appeals: When Imagining Oneself as the Victim is not Beneficial

Iris W. Hung, Robert S. Wyer

Journal of Marketing Research

Select article: ‘People will die because of the BBC’: British newspaper reaction to the BBC Gaza appeal decision

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Research article

First published 2012-7

‘People will die because of the BBC’: British newspaper reaction to the BBC Gaza appeal decision

Ryan J Thomas, Elizabeth Blanks Hindman

Journalism

Select article: The Use of Pathos in Charity Letters: Some Notes toward a Theory and Analysis

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Research article

First published 2007-1

The Use of Pathos in Charity Letters: Some Notes toward a Theory and Analysis

Marshall Myers

Journal of Technical Writing and Communication

Select article: Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations

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Research article

First published 2023-10

Teach a Man to Fish: The Use of Autonomous Aid in Eliciting Donations

Stacie F. Waites, Adam Farmer, Jonathan Hasford [...]

Journal of Marketing Research

Select article: Poor women and the expression of shame and anger: The price of breaking social class feeling rules

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Other

First published 2011-5

Poor women and the expression of shame and anger: The price of breaking social class feeling rules

Cathleen A. Power, Elizabeth R. Cole, Barbara L. Fredrickson

Feminism & Psychology

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