Sage Journals: Discover world-class research

Open access

Research article

First published 2018-7

Celebrity Opinion Influences Public Acceptance of Human Evolution

Steven Arnocky, Emma Bozek, Caroline Dufort [...]

Evolutionary Psychology

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

Free access

Research article

First published 2024-01-10

Pricing and coordination in a dual-channel supply chain considering internet celebrity’s sales effort and personal influence

Tianwen Chen, Ronghu Zhou, Haoliang Chen [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2024-7

Do Influencers Influence? A Meta-Analytic Comparison of Celebrities and Social Media Influencers Effects

Jiyoung Lee, Nathan Walter, Jameson L. Hayes [...]

Social Media + Society

Free access

Research article

First published 2001-10

Celebrity Endorsers and Adolescents: A Study of Gender Influences

Prashant Mishra, Upinder Dhar, Saifuddin Raotiwala

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Retricted access

Research article

First published 2025-7

Pooshing the Boundaries of Instagram Influencers: How Mainstream vs. Micro-celebrity Influencers Impact Source Credibility,Parasocial Interaction,and Intent to Follow

Emma Connell, Kristen D. Landreville, Cindy Price Schultz [...]

Journal of Creative Communications

Retricted access

Research article

First published 2024-3

Good Match,Deep Love: Three Studies Examining the Celebrity Endorsement’s Influence on Destination Brand Love

Hui Zhang, Honggang Xu

Journal of Travel Research

Retricted access

Research article

First published 2020-2

“This Is What the News Won’t Show You”: YouTube Creators and the Reactionary Politics of Micro-celebrity

Rebecca Lewis

Television & New Media

Retricted access

Research article

First published 2020-6

If Childish Gambino Cares,I Care: Celebrity Endorsements and Psychological Reactance to Social Marketing Messages

Stephanie Schartel Dunn, Gwendelyn Nisbett

Social Marketing Quarterly

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