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Articles (91)

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1-10 of 91 results for category bundle

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Select article: Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Open access

Research article

First published 2023-5

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Select article: A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Retricted access

Research article

First published 2003-5

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Jaihak Chung, Vithala R. Rao

Journal of Marketing Research

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Retricted access

Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Effects of consumers' context‐dependent preferences on product bundling

Retricted access

Research article

First published 2023-06

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

Select article: Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Retricted access

Research article

First published 2010-12

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Select article: Shopper Response to Bundle Promotions for Packaged Goods

Retricted access

Research article

First published 2007-11

Shopper Response to Bundle Promotions for Packaged Goods

Bram Foubert, Els Gijsbrechts

Journal of Marketing Research

Select article: Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks

Retricted access

Research article

First published 2025-12

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks

Khaled Boughanmi, Asim Ansari, Yang Li

Journal of Marketing Research

Select article: Improving Profits by Bundling Vertically Differentiated Products

Retricted access

Research article

First published 2017-08

Improving Profits by Bundling Vertically Differentiated Products

Dorothée Honhon, Xiajun Amy Pan

Production and Operations Management

Select article: Bundling Bridge and Other Highway Projects: Patterns and Policies

Retricted access

Research article

First published 2018-12

Bundling Bridge and Other Highway Projects: Patterns and Policies

Yu Julie Qiao, Jon D. Fricker, Samuel Labi [...]

Transportation Research Record: Journal of the Transportation Research Board

Select article: Implementation of the “awakening and breathing trials,choice of drugs,delirium management,and early exercise/mobility” bundle in the pediatric intensive care unit of tertiary hospitals in southwestern China: a cross-sectional survey

Open access

Research article

First published 2021-1

Implementation of the “awakening and breathing trials,choice of drugs,delirium management,and early exercise/mobility” bundle in the pediatric intensive care unit of tertiary hospitals in southwestern China: a cross-sectional survey

Xiaoming Huang, Lei Lei, Shuai Zhang [...]

Journal of International Medical Research

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