Search results: Sage Journals

Open accessResearch articleFirst published May, 2023

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Restricted accessResearch articleFirst published May, 2003

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Jaihak Chung, Vithala R. Rao

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2023

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Restricted accessResearch articleFirst published June, 2023

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

Restricted accessResearch articleFirst published December, 2010

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2007

Shopper Response to Bundle Promotions for Packaged Goods

Bram Foubert, Els Gijsbrechts

Journal of Marketing Research

Restricted accessResearch articleFirst published December, 2025

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks

Khaled Boughanmi, Asim Ansari, Yang Li

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2017

Improving Profits by Bundling Vertically Differentiated Products

Dorothée Honhon, Xiajun Amy Pan

Production and Operations Management

Restricted accessResearch articleFirst published December, 2018

Bundling Bridge and Other Highway Projects: Patterns and Policies

Yu Julie Qiao, Jon D. Fricker, Samuel Labi [...]

Transportation Research Record: Journal of the Transportation Research Board

Open accessResearch articleFirst published January, 2021

Implementation of the “awakening and breathing trials,choice of drugs,delirium management,and early exercise/mobility” bundle in the pediatric intensive care unit of tertiary hospitals in southwestern China: a cross-sectional survey

Xiaoming Huang, Lei Lei, Shuai Zhang [...]

Journal of International Medical Research

Open accessResearch articleFirst published May, 2023

Bundle Up Before You Go: Toward a Bundle Approach to Product Categorization

Jie Yang, Stan Xiao Li

Journal of Management

Restricted accessResearch articleFirst published May, 2003

A General Choice Model for Bundles with Multiple-Category Products: Application to Market Segmentation and Optimal Pricing for Bundles

Jaihak Chung, Vithala R. Rao

Journal of Marketing Research

Restricted accessResearch articleFirst published January, 2023

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Restricted accessResearch articleFirst published June, 2023

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

Restricted accessResearch articleFirst published December, 2010

Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles

Uzma Khan, Ravi Dhar

Journal of Marketing Research

Restricted accessResearch articleFirst published November, 2007

Shopper Response to Bundle Promotions for Packaged Goods

Bram Foubert, Els Gijsbrechts

Journal of Marketing Research

Restricted accessResearch articleFirst published December, 2025

Modeling Categorized Consumer Collections with Interlocked Hypergraph Neural Networks

Khaled Boughanmi, Asim Ansari, Yang Li

Journal of Marketing Research

Restricted accessResearch articleFirst published August, 2017

Improving Profits by Bundling Vertically Differentiated Products

Dorothée Honhon, Xiajun Amy Pan

Production and Operations Management

Restricted accessResearch articleFirst published December, 2018

Bundling Bridge and Other Highway Projects: Patterns and Policies

Yu Julie Qiao, Jon D. Fricker, Samuel Labi [...]

Transportation Research Record: Journal of the Transportation Research Board

Open accessResearch articleFirst published January, 2021

Implementation of the “awakening and breathing trials,choice of drugs,delirium management,and early exercise/mobility” bundle in the pediatric intensive care unit of tertiary hospitals in southwestern China: a cross-sectional survey

Xiaoming Huang, Lei Lei, Shuai Zhang [...]

Journal of International Medical Research