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Articles (85)

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1-10 of 85 results for casino marketing.

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Select article: Relationship marketing in the casino industry

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Other

First published 2011-1

Relationship marketing in the casino industry

Catherine Prentice, Brian King

Journal of Vacation Marketing

Select article: Managing the Slot Operations of a Hotel Casino in the Las Vegas Locals’ Market

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Research article

First published 2001-08

Managing the Slot Operations of a Hotel Casino in the Las Vegas Locals’ Market

Anthony F. Lucas, K. Pearl Brewer

Journal of Hospitality & Tourism Research

Select article: Junket Reps and Casino Marketing

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Research article

First published 1994-10

Junket Reps and Casino Marketing

James C. Makens, John T. Bowen

Cornell Hospitality Quarterly

Select article: Excessive leverage and firm performance in competitive casino markets

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Research article

First published 2018-10

Excessive leverage and firm performance in competitive casino markets

Kwanglim Seo

Tourism and Hospitality Research

Select article: Incorporating Casino Game Preference Market Segment Data Into Marketing Plans

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Research article

First published 1982-04

Incorporating Casino Game Preference Market Segment Data Into Marketing Plans

Lawrence Dandurand

Journal of Travel Research

Select article: An Empirical Methodology for the Ethical Assessment of Marketing Phenomena Such as Casino Gambling

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Research article

First published 1990-06

An Empirical Methodology for the Ethical Assessment of Marketing Phenomena Such as Casino Gambling

Oswald A. J. Mascarenhas

Journal of the Academy of Marketing Science

Select article: Senior leadership succession and market share: An econometric case study on Native American casinos

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Research article

First published 2022-12

Senior leadership succession and market share: An econometric case study on Native American casinos

Mark Legg, Apostolos Ampountolas, Murat Hancer

Tourism Economics

Select article: Do Riverboat Casinos Act as Competitors? A Look at the St. Louis Market

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Research article

First published 2007-02

Do Riverboat Casinos Act as Competitors? A Look at the St. Louis Market

John C. Navin, Timothy S. Sullivan

Economic Development Quarterly

Select article: The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos

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Research article

First published 2003-11

The Role of Emotional Commitment in Relationship Marketing: An Empirical Investigation of a Loyalty Model for Casinos

Jun Jian Sui, Seyhmus Baloglu

Journal of Hospitality & Tourism Research

Select article: A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Open access

Research article

First published 2024-8

A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

Jovanie Tuguinay, Catherine Prentice, Brent Moyle [...]

Cornell Hospitality Quarterly

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