Abstract
An understanding of visitor game preference and associated market segment structures may contribute to improved marketing plans and programs. This article presents findings of casino game preferences and correlated structures, and indicates how they may be used in the marketing planning process.
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References
1.
Comparative Fiscal Year Report — FY 1980, State Gaming Control Board, Carson City, Nevada.
2.
Las Vegas Visitor Profile Study — 1980, Las Vegas Convention/ Visitors Authonty, Las Vegas, Nevada.