Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025

How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

Josh C. Bramlett, Benjamin R. Warner, Breck Gillespie

American Behavioral Scientist

Open access

Research article

First published 2025-10

Presidential approval,party brands,and candidate quality in U.S. national elections

Carlos Algara, Byengseon Bae, Edward Headington [...]

Research & Politics

Retricted access

Research article

First published 2025-3-11

How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016,2018,and 2020 elections

Kristina Harrison, Shawn T. Thelen, Boonghee Yoo

International Journal of Market Research

Retricted access

Research article

First published 2018-6

Employer Branding in the Indian Armed Forces Context: A Comparative Study of Potential Defence Applicants and Defence Employees

Rajwinder Kaur, Sameer S. Pingle

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2018-5

Using Websites to Recruit Franchisee Candidates

Begoña López-Fernández, Rozenn Perrigot

Journal of Interactive Marketing

Retricted access

Research article

First published 2019-2

Untapped Relationship between Employer Branding,Anticipatory Psychological Contract and Intent to Join

Ruchika, Asha Prasad

Global Business Review

Retricted access

Research article

First published 2011-10

The Impact of Candidate Appearance and Advertising Strategies on Election Results

Joandrea Hoegg, Michael V. Lewis

Journal of Marketing Research

Retricted access

Research article

First published 2025-3-11

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Retricted access

Research article

First published 2007-05

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell

The ANNALS of the American Academy of Political and Social Science

Retricted access

Research article

First published 1969-11

Interproduct Household Loyalty to Brands

Yoram Wind, Ronald E. Frank

Journal of Marketing Research

Search results