Search results: Sage Journals

Restricted accessResearch articleFirst published 2025

How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

Josh C. Bramlett, Benjamin R. Warner, Breck Gillespie

American Behavioral Scientist

Open accessResearch articleFirst published October, 2025

Presidential approval,party brands,and candidate quality in U.S. national elections

Carlos Algara, Byengseon Bae, Edward Headington [...]

Research & Politics

Restricted accessResearch articleFirst published March 11, 2025

How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016,2018,and 2020 elections

Kristina Harrison, Shawn T. Thelen, Boonghee Yoo

International Journal of Market Research

Restricted accessResearch articleFirst published June, 2018

Employer Branding in the Indian Armed Forces Context: A Comparative Study of Potential Defence Applicants and Defence Employees

Rajwinder Kaur, Sameer S. Pingle

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published May, 2018

Using Websites to Recruit Franchisee Candidates

Begoña López-Fernández, Rozenn Perrigot

Journal of Interactive Marketing

Restricted accessResearch articleFirst published February, 2019

Untapped Relationship between Employer Branding,Anticipatory Psychological Contract and Intent to Join

Ruchika, Asha Prasad

Global Business Review

Restricted accessResearch articleFirst published October, 2011

The Impact of Candidate Appearance and Advertising Strategies on Election Results

Joandrea Hoegg, Michael V. Lewis

Journal of Marketing Research

Restricted accessResearch articleFirst published March 11, 2025

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2007

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell

The ANNALS of the American Academy of Political and Social Science

Restricted accessResearch articleFirst published November, 1969

Interproduct Household Loyalty to Brands

Yoram Wind, Ronald E. Frank

Journal of Marketing Research

Restricted accessResearch articleFirst published 2025

How the 2024 U.S. Presidential Debates Shaped Candidate Brand Associations

Josh C. Bramlett, Benjamin R. Warner, Breck Gillespie

American Behavioral Scientist

Open accessResearch articleFirst published October, 2025

Presidential approval,party brands,and candidate quality in U.S. national elections

Carlos Algara, Byengseon Bae, Edward Headington [...]

Research & Politics

Restricted accessResearch articleFirst published March 11, 2025

How political ideology relates to political branding in the United States: A longitudinal analysis of the 2016,2018,and 2020 elections

Kristina Harrison, Shawn T. Thelen, Boonghee Yoo

International Journal of Market Research

Restricted accessResearch articleFirst published June, 2018

Employer Branding in the Indian Armed Forces Context: A Comparative Study of Potential Defence Applicants and Defence Employees

Rajwinder Kaur, Sameer S. Pingle

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published May, 2018

Using Websites to Recruit Franchisee Candidates

Begoña López-Fernández, Rozenn Perrigot

Journal of Interactive Marketing

Restricted accessResearch articleFirst published February, 2019

Untapped Relationship between Employer Branding,Anticipatory Psychological Contract and Intent to Join

Ruchika, Asha Prasad

Global Business Review

Restricted accessResearch articleFirst published October, 2011

The Impact of Candidate Appearance and Advertising Strategies on Election Results

Joandrea Hoegg, Michael V. Lewis

Journal of Marketing Research

Restricted accessResearch articleFirst published March 11, 2025

The challenge for political personal branding - The democratic leader paradox

Anna Shavit, Marcela Konrádová

International Journal of Market Research

Restricted accessResearch articleFirst published May, 2007

Political Brands and Consumer Citizens: The Rebranding of Tony Blair

Margaret Scammell

The ANNALS of the American Academy of Political and Social Science

Restricted accessResearch articleFirst published November, 1969

Interproduct Household Loyalty to Brands

Yoram Wind, Ronald E. Frank

Journal of Marketing Research