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First published 1993-09

Strategic Competitive and Firm Analyses with Computer Graphics in a Simulation Environment

Charles K. Woodruff

Simulation & Gaming

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Research article

First published 1986-6

The Effects of Different Grade Weights on Business Game Learning Levels

Joseph Wolfe, C. Richard Roberts

Journal of Educational Technology Systems

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Case report

First published 2019-12

Board Room Simulation Game Helps Strategic Management Course

Jayshree Suresh

South Asian Journal of Business and Management Cases

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Research article

First published 2013-12

Formation of Novice Business Students’ Mental Models Through Simulation Gaming

Lauri-Matti Palmunen, Elina Pelto, Anni Paalumäki [...]

Simulation & Gaming

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Research article

First published 2017-1

The digital “lure”: Small businesses and Pokémon Go

Jordan Frith

Mobile Media & Communication

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Research article

First published 2026

MarketSim’s impact on data-driven decision-making: A cross-cultural study of business education in Latin American universities

Mario de la Puente, Jose Torres, Hernan Guzman

Research in Comparative and International Education

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Research article

First published 2015-10

Factors Affecting Students’ Continued Usage Intention Toward Business Simulation Games

Yi-Wen Liao, Yueh-Min Huang, Yi-Shun Wang

Journal of Educational Computing Research

Open access

Research article

First published 2025-4

Driving Mobile App User Engagement Through Gamification

Jens W. Paschmann, Hernán A. Bruno, Harald J. van Heerde [...]

Journal of Marketing Research

Open access

Research article

First published 2026-2

The Equality of Life Game: Examining Class-Based Privilege and Inequality in Workforce Entry Through Experiential Learning

Alison McFarland, Ian Hill, Wiebke Doden [...]

Journal of Management Education

Retricted access

Research article

First published 2025-1

Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions

An-Di Gong, Yi-Ting Huang, Keren Liu [...]

Mobile Media & Communication

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