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Research article

First published 2021-07

Optimal Bundling Strategy for a Retail Platform Under Agency Selling

Xiaolong Guo, Shengming Zheng, Yugang Yu [...]

Production and Operations Management

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Research article

First published 2012-6

The Role of Bundling in Firms' Marketing Strategies: A Synthesis

Paul Chiambaretto, Hervé Dumez

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2002-1

Strategic Bundling of Products and Prices: A New Synthesis for Marketing

Stefan Stremersch, Gerard J. Tellis

Journal of Marketing

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Research article

First published 2020-5

The Bundling Strategy: The One-Click Effect on Loss Aversion

Juan Luis Nicolau, Ricardo Sellers

Journal of Hospitality & Tourism Research

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Research article

First published 2012-6

Le rôle du bundling dans la stratégie marketing des entreprises: une synthèse

Paul Chiambaretto, Hervé Dumez

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2023-2

Variable Pricing in Restaurant Revenue Management: A Priority Mixed Bundle Strategy

Timothy Webb, Jing Ma, Andong Cheng

Cornell Hospitality Quarterly

Open access

Research article

First published 2018

A bundling strategy for items with different quality based on functions involving the minimum of two random variables

Noura Yassine, Abdullah AlSagheer, Nadia Azzam

International Journal of Engineering Business Management

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Research article

First published 2015-12

The Impact of Limited Supply on a Firm's Bundling Strategy

Qingning Cao, Kathryn E. Stecke, Jun Zhang

Production and Operations Management

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Research article

First published 2017

Bundling or Grouping Pavement and Bridge Projects: Analysis and Strategies

Yingge Xiong, Jon D. Fricker, Samuel Labi

Transportation Research Record: Journal of the Transportation Research Board

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Research article

First published 2022-5

Straws and Bundles: Reviewing the Diversity Management Agenda at the Strategic Level

Roshni Das

Management and Labour Studies

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