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Articles (311)

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1-10 of 311 results for broadening marketing

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Select article: Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective

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Research article

First published 1983-9

Interorganizational Exchange Behavior in Marketing Channels: A Broadened Perspective

Gary L. Frazier

Journal of Marketing

Select article: How Can Marketing Address the Big Issues of Our Time

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Editorial

First published 2025-3

How Can Marketing Address the Big Issues of Our Time

M. Joseph Sirgy

Journal of Macromarketing

Select article: Broadening the Marketing Curriculum with High Technology: An Academic Response to "World-Class" Industrial Evolution

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Research article

First published 1992-12

Broadening the Marketing Curriculum with High Technology: An Academic Response to "World-Class" Industrial Evolution

Roger Gomes, Gregory M. Pickett, Charles R. Duke

Journal of Marketing Education

Select article: Broadening the Concept of Marketing

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Research article

First published 1969-1

Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy

Journal of Marketing

Select article: Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

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Other

First published 2011-9

Critical perspectives on consumers’ role as ‘producers’: Broadening the debate on value co-creation in marketing processes

Bernard Cova, Daniele Dalli, Detlev Zwick

Marketing Theory

Select article: Broadening and Specifying Relationship Marketing

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Research article

First published 1994-8

Broadening and Specifying Relationship Marketing

Evert Gummesson

Australasian Marketing Journal

Select article: Broadened Marketing and Social Order: A Reply

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Research article

First published 1979-06

Broadened Marketing and Social Order: A Reply

Gene R. Laczniak, Donald A. Michie

Journal of the Academy of Marketing Science

Select article: The Social Disorder of the Broadened Concept of Marketing

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Research article

First published 1979-06

The Social Disorder of the Broadened Concept of Marketing

Gene R. Laczniak, Donald A. Michie

Journal of the Academy of Marketing Science

Select article: Broadening the Definition of Socially Responsible Marketing

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Research article

First published 2022-12

Broadening the Definition of Socially Responsible Marketing

Linda Ferrell, O.C. Ferrell

Journal of Macromarketing

Select article: The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought

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Research article

First published 2005-4

The Role Played by the Broadening of Marketing Movement in the History of Marketing Thought

Philip Kotler

Journal of Public Policy & Marketing

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