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Retricted access

Research article

First published 2017-6

Branding as a dynamic capability

Roderick J. Brodie, Maureen Benson-Rea, Christopher J. Medlin

Marketing Theory

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Research article

First published 2008-12

Brand Loyalty Dynamics — China'S Television Brands Come of Age

Dag Bennett

Australasian Marketing Journal

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Research article

First published 2021-12

Transformative Branding: A Dynamic Capability To Challenge The Dominant Social Paradigm

Amanda Spry, Bernardo Figueiredo, Lauren Gurrieri [...]

Journal of Macromarketing

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Research article

First published 2013-3

The dynamics of place brands

Mihalis Kavaratzis, Mary Jo Hatch

Marketing Theory

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Research article

First published 2012-12

Dynamic Brand Satiation

Shohei Hasegawa, Nobuhiko Terui, Greg M. Allenby

Journal of Marketing Research

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Research article

First published 2009

Essence: The Structure and Dynamics of the Brand

Chris Barnham

International Journal of Market Research

Open access

Research article

First published 2025-3

The Enrichment Economy: Market Dynamics,Brand Strategy,and Ethics

Delphine Dion, Roman Pavlyuchenko, and Sonja Prokopec

Journal of Marketing

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Research article

First published 1996-2

Measuring the Dynamic Effects of Promotions on Brand Choice

Purushottam Papatla, Lakshman Krishnamurthi

Journal of Marketing Research

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Research article

First published 2015-4

Diagnosing Brand Performance: Accounting for the Dynamic Impact of Product Availability with Aggregate Data

Denish Shah, V. Kumar, Yi Zhao

Journal of Marketing Research

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Research article

First published 2024-8

Impacts of brand commitment,brand reliability,and brand attitude on brand relationship

Ashish Sharma

Intelligent Decision Technologies

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