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Retricted access

Research article

First published 2013-11

Branded Service Encounters: Strategically Aligning Employee Behavior with the Brand Positioning

Nancy J. Sirianni, Mary Jo Bitner, Stephen W. Brown [...]

Journal of Marketing

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Research article

First published 2017-9

Managing Status: How Luxury Brands Shape Class Subjectivities in the Service Encounter

Delphine Dion, Stéphane Borraz

Journal of Marketing

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Research article

First published 2016-1

The Role of Customer Engagement in Building Consumer Loyalty to Tourism Brands

Kevin Kam Fung So, Ceridwyn King, Beverley A. Sparks [...]

Journal of Travel Research

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Research article

First published 2000-11

Retail Service Branding in Electronic-Commerce Environments

Robert Davis, Margo Buchanan-Oliver, Roderick J. Brodie

Journal of Service Research

Retricted access

Research article

First published 2012-11

Can Customers Detect Script Usage in Service Encounters?

Liana Victorino, Rohit Verma, Bryan L. Bonner [...]

Journal of Service Research

Open access

Research article

First published 2021-2

Replaced by a Robot: Service Implications in the Age of the Machine

Fraser McLeay, Victoria Sophie Osburg, Vignesh Yoganathan [...]

Journal of Service Research

Retricted access

Research article

First published 2017-11

Creating value,consuming Bologna: The case of DegustiBo

Roberta Sassatelli, Elisa A. G. Arfini

Journal of Consumer Culture

Open access

Research article

First published 2024-12

Meaningful choice: Existential consumer theory

Thomas Boysen Anker

Marketing Theory

Retricted access

Research article

First published 2021-7

Professional identity construction among social work agencies

Hui Yang, Ruxin Wang, Honglin Chen

Journal of Social Work

Retricted access

Research article

First published 2004-11

Incidental Prices and Their Effect on Willingness to Pay

Joseph C. Nunes, Peter Boatwright

Journal of Marketing Research

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