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Retricted access

Research article

First published 2019-2

Branded Apps: Explaining Effects of Brands’ Mobile Phone Applications on Brand Responses

Guda van Noort, Eva A. van Reijmersdal

Journal of Interactive Marketing

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Research article

First published 2011-11

The Effectiveness of Branded Mobile Phone Apps

Steven Bellman, Robert F. Potter, Shiree Treleaven-Hassard [...]

Journal of Interactive Marketing

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Research article

First published 2019-2

Branded Apps and Their Impact on Firm Value: A Design Perspective

D. Eric Boyd, P. K. Kannan, Rebecca J. Slotegraaf

Journal of Marketing Research

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Research article

First published 2022-3

Millennials’ Adoption of Radio Station Apps: The Roles of Functionality,Technology,Media,and Brand Factors

Sylvia Chan-Olmsted, Rang Wang, Kyung-Ho Hwang

Journalism & Mass Communication Quarterly

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Research article

First published 2015-8

The Effects of Adopting and Using a Brand's Mobile Application on Customers’ Subsequent Purchase Behavior ☆

Su Jung Kim, Rebecca Jen-Hui Wang, Edward C. Malthouse

Journal of Interactive Marketing

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Research article

First published 2023-12

Framing Security Under Time Pressure: Brand Familiarity Matters for Mobile Application Choices

Jing Chen, Cody Parker

Journal of Cognitive Engineering and Decision Making

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Research article

First published 2023-11-04

Application of corporate image integrating Zigbee technology in brand APP interface design using IoT technology

Xinxin Gu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

Open access

Research article

First published 2026

Making finance fun: Playful affordances and gamified interface designs in children’s FinTech apps

Bjørn Nansen, Lauren Bliss, Helena Sandberg

Childhood

Open access

Research article

First published 2026-2

The Exceptions Confirming the Rule: Deviations in the Market Performance of Standalone Mobile Apps

Lara Stocchi, Arry Tanusondjaja, Michael Hawkins (Industry)

Australasian Marketing Journal

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Review article

First published 2020-2

Evaluation of Mobile Applications Intended to Aid in Conception Using a Systematic Review Framework

Timothy C. Hutcherson, Nicole E. Cieri-Hutcherson, Peter J. Donnelly [...]

Annals of Pharmacotherapy

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