Sage Journals: Discover world-class research

Retricted access

Research article

First published 2024-11

Group or Individual Sales Incentives? What Is Best for Brand-Managed Retail Sales Operations?

Wenshu Zhang, Jia Li, Subramanian Balachander

Journal of Marketing

Retricted access

Research article

First published 2010-5

Brand Equity Management in a Multichannel,Multimedia Retail Environment

Kevin Lane Keller

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-3

A Study of the Internationalization–Performance Relationship in Global Retailing: The Moderating Role of Brand Standardization and Cultural Diversity

Pravin Nath, Ahmet H. Kirca, Saejoon Kim

Journal of International Marketing

Retricted access

Research article

First published 2004-1

Own Brands in the Retail Sector: UK⁄US Perspective

Ahmed-Al- Awadi

Metamorphosis: A Journal of Management Research

Retricted access

Research article

First published 2007-12

How Retail Category Differences Moderate Retailer Perceptions of Manufacturer Brands

Mark S. Glynn

Australasian Marketing Journal

Open access

Research article

First published 2025

The Impact of Planogram Design and Display Fees on Retail Category Management

Yasin Alan, Mümin Kurtuluş, Alper Nakkas

Production and Operations Management

Retricted access

Research article

First published 2011-9

Is Retail Category Management Worth the Effort (and Does a Category Captain Help or Hinder)?

Richard A. Gooner, Neil A. Morgan, William D. Perreault

Journal of Marketing

Retricted access

Research article

First published 2019-5

How Social Media Communications Combine with Customer Loyalty Management to Boost Green Retail Sales

Qiang Steven Lu, Rohan Miller

Journal of Interactive Marketing

Retricted access

Research article

First published 2022-6

Modernizing Retailers in an Emerging Market: Investigating Externally Focused and Internally Focused Approaches

Stephen J. Anderson, Leonardo Iacovone, Shreya Kankanhalli [...]

Journal of Marketing Research

Retricted access

Research article

First published 2016-3

Act Like a Retailer,Think Like a Brand: An Overview of Retailer Brand Equity and Agenda for Future Research in Indian Context

Rashmi, Hamendra Dangi

Asia-Pacific Journal of Management Research and Innovation

Search results