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Retricted access

Research article

First published 2009-12

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Madiha Ferjani, Kamel Jedidi, Sharan Jagpal

Journal of Marketing Research

Retricted access

Research article

First published 2009-11

Valuing Branded Businesses

Natalie Mizik, Robert Jacobson

Journal of Marketing

Retricted access

Research article

First published 2005-3

Brand Valuation

Roger Mills

Henley Manager Update

Open access

Research article

First published 2025-10

Real estate valuations,heritage branding and the construction of the world’s most expensive city

Uri Ansenberg

Environment and Planning A: Economy and Space

Open access

Research article

First published 2025-11

The Informational Value of Social Tagging Networks

Hyoryung Nam, P.K. Kannan

Journal of Marketing

Open access

Research article

First published 2023-7

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Rajesh Kumar Bhaskaran, Koyilathumpaday Sukumaran Sujit, Kareem Abdul Waheed

Sage Open

Retricted access

Research article

First published 2025-4

Are Brand Value and Firm Value Related? An Empirical Examination

Rajesh Kumar, K. S. Sujit, K. A. Waheed [...]

Global Business Review

Retricted access

Research article

First published 2006-08

The Role of Brand Affiliation in Hotel Market Value

John W. O’Neill, Qu Xiao

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2008-11

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?

S. Cem Bahadir, Sundar G. Bharadwaj, Rajendra K. Srivastava

Journal of Marketing

Search results

A Conjoint Approach for Consumer- and Firm-Level Brand Valuation

Valuing Branded Businesses

Brand Valuation

Real estate valuations,heritage branding and the construction of the world’s most expensive city

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

The Informational Value of Social Tagging Networks

Linkage Between Brand Value and Firm Performance: An Empirical Examination Using Fuzzy Set Qualitative Comparative Analysis

Are Brand Value and Firm Value Related? An Empirical Examination

The Role of Brand Affiliation in Hotel Market Value

Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?