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Research article

First published 2019-5

Consumer Brand Value Co-creation Typology

Francisco Guzmán, Audhesh K. Paswan, Eric Kennedy

Journal of Creating Value

Open access

Research article

First published 2025-11

Brand-to-Brand Engagement on Social Media: Typology and Implications

Denitsa Dineva, Zoe Lee, Federico Mangiò

Journal of Interactive Marketing

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Research article

First published 2019-9

Typology of advertising music components and consumers’ responses to the brand

Alice Zoghaib

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2020-3

An integrative typology of relational benefits and costs in social media brand pages

Georgios Tsimonis, Sergios Dimitriadis, Suha Omar

International Journal of Market Research

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Research article

First published 2006-04

The Penguin’s Window: Corporate Brands From an Open-Source Perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon [...]

Journal of the Academy of Marketing Science

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Research article

First published 2025-8

Beyond Strong Bonds: A Typology of and Motivational Insights into Online Brand Defenders

Clemens Ammann, Andrea Giuffredi-Kähr, Bettina Nyffenegger [...]

Journal of Interactive Marketing

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Research article

First published 2008-3

A Multidimensional Conceptualization of Brand Community: An Empirical Investigation

P. Raj Devasagayam, Cheryl L. Buff

Sport Marketing Quarterly

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Research article

First published 2015-3

The Growth of Private Label Brands: A Worldwide Phenomenon?

Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente [...]

Journal of International Marketing

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Research article

First published 2002-7

Understanding Consumer-Service Brand Relationships: A Case Study Approach

Jillian C. Sweeney, Macy Chew

Australasian Marketing Journal

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Research article

First published 2022-5

Participatory branding on social media: The affordances of live streaming for creative labor

Colten Meisner, Andrew M. Ledbetter

New Media & Society

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