You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (53)

Journals (0)

1-10 of 53 results for brand trustworthiness

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Retricted access

Research article

First published 2020-2

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Select article: Slogans With Negations’ Effect on Sustainable Luxury Brand

Retricted access

Research article

First published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Select article: Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement

Open access

Research article

First published 2025-11

Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement

Jennie Griffin, Brad Elphinstone, Sean Sands [...]

Australasian Marketing Journal

Select article: The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Retricted access

Research article

First published 2019-9

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Retricted access

Research article

First published 2018-9

Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Natalie Celmer, Russell Branaghan, Erin Chiou

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Select article: Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Retricted access

Research article

First published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Select article: Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Retricted access

Research article

First published 2018-12

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

Select article: Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Retricted access

Research article

First published 2025-12

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Select article: Endorsed Sustainable Products

Retricted access

Research article

First published 2016-10

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Select article: Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

Retricted access

Research article

First published 2022-4

Let’s Watch Live Streaming: How Streamer Credibility Influences Brand Attitude in Esports Streamer Marketing

Qingru Xu, Hanyoung Kim, Andrew C. Billings

Communication & Sport

1
2
3
•••
6
10 / page

Article type

Publication date

Subjects

Access