Search results: Sage Journals

Restricted accessResearch articleFirst published February, 2020

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Restricted accessResearch articleFirst published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Open accessResearch articleFirst published November, 2025

Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement

Jennie Griffin, Brad Elphinstone, Sean Sands [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2019

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September, 2018

Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Natalie Celmer, Russell Branaghan, Erin Chiou

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Restricted accessResearch articleFirst published December, 2018

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published 2026

Influencer Marketing for Sustainable Skincare Products: An Exploration of the Impact of Influencer Attributes on Consumer Purchase Behavior

Neetu Yadav, Ritu Bajaj, Priyanka Yadav

Jindal Management Journal

Restricted accessResearch articleFirst published December, 2025

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Restricted accessResearch articleFirst published October, 2016

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal

Restricted accessResearch articleFirst published February, 2020

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Restricted accessResearch articleFirst published 2021

Slogans With Negations’ Effect on Sustainable Luxury Brand

Felix Septianto, Joya Kemper, Gavin Northey

Australasian Marketing Journal

Open accessResearch articleFirst published November, 2025

Bridging the Gap: Aligning Academic and Practitioner Approaches to Brand Trust Measurement

Jennie Griffin, Brad Elphinstone, Sean Sands [...]

Australasian Marketing Journal

Restricted accessResearch articleFirst published September, 2019

The Effect of Celebrity Trustworthiness on Endorsement Effectiveness: A Comparison of Congruence and Hybrid Model

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September, 2018

Trust in Branded Autonomous Vehicles & Performance Expectations: A Theoretical Framework

Natalie Celmer, Russell Branaghan, Erin Chiou

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

Restricted accessResearch articleFirst published 2023

Social Media Influencers’ Traits and Purchase Intention: A Moderated Mediation Effect of Attitude Towards Brand Credibility and Brand Familiarity

Shaply Abdul Kareem, Pulidindi Venugopal

FIIB Business Review

Restricted accessResearch articleFirst published December, 2018

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published 2026

Influencer Marketing for Sustainable Skincare Products: An Exploration of the Impact of Influencer Attributes on Consumer Purchase Behavior

Neetu Yadav, Ritu Bajaj, Priyanka Yadav

Jindal Management Journal

Restricted accessResearch articleFirst published December, 2025

Japanese National Basketball Association Fans and Social Media Acceptance: Exploring the Role of Brand Respect

Jeongbeom Hahm, Rei Yamashita

Communication & Sport

Restricted accessResearch articleFirst published October, 2016

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi

Clothing and Textiles Research Journal