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Research article

First published 2014-3

The Spillover Effects of Prototype Brand Transgressions on Country Image and Related Brands

Peter Magnusson, Vijaykumar Krishnan, Stanford A. Westjohn [...]

Journal of International Marketing

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Research article

First published 2018-12

Types of Brand Transgressions and Consumers' Moral Reasoning Strategies on an Endorser

Youngjin Hur, Choong Hoon Lim, Dong-Chun Won [...]

Sport Marketing Quarterly

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Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

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Research article

First published 2024-9

Toward a solution to retailer food waste? Influences of ordinary transgression on symbolic associations and the relationship with the brand

Audrey Hanan, Jean-Louis Moulins, Pierre Valette-Florence

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2020-5

When Does Corporate Social Irresponsibility Become News? Evidence from More Than 1,000 Brand Transgressions Across Five Countries

Samuel Stäbler, Marc Fischer

Journal of Marketing

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Other

First published 2009-03

When brands get branded

Frank Huber, Johannes Vogel, Frederik Meyer

Marketing Theory

Open access

Research article

First published 2023-9

Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values

Vlad Demsar, Carla Ferraro, July Nguyen [...]

Journal of Macromarketing

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Other

First published 2015-6

Effects of Sport Celebrity Transgressions: An Exploratory Study

A. Sassenberg

Sport Marketing Quarterly

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Research article

First published 2013-6

Youth masculinity,‘style’ and the peer group in Tamil Nadu,India

Constantine V. Nakassis

Contributions to Indian Sociology

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Research article

First published 2025-8

That's So Cringeworthy! Understanding What Cringe Is and Why We Want to Share It

Brianna Escoe, Nathanael S. Martin, Anthony Salerno

Journal of Marketing Research

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