Sage Journals: Discover world-class research

Retricted access

Research article

First published 2015-9

Brands Defined as Semiotic Marketing Systems

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Retricted access

Research article

First published 2018-9

Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

François Bobrie

Recherche et Applications en Marketing (English Edition)

Open access

Research article

First published 2024-9

Semiotic protocols for cultural trend analysis in strategic communication: Brand cases from the telecommunications sector

Manuel Pinto Grunfeld, Nelson Pinheiro Gomes

International Journal of Market Research

Retricted access

Other

First published 2007-10

National pride,global capital: a social semiotic analysis of transnational visual branding in the airline industry

Crispin Thurlow, Giorgia Aiello

Visual Communication

Retricted access

Research article

First published 2015-6

A semiotic analysis of consumer-generated antibranding

S. Umit Kucuk

Marketing Theory

Retricted access

Research article

First published 2021-6

Identity,lifestyle,and face-mask branding: A social semiotic multimodal discourse analysis

Yilei Wang, Dezheng (William) Feng, Wing Yee Jenifer Ho

Multimodality & Society

Retricted access

Book review

First published 2025-7

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review

Retricted access

Research article

First published 2015-9

The Times (and Brands) are a Changin’

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Retricted access

Research article

First published 2015-9

On “Brand”—Whether a Semiotic Marketing System or Not

John F. Gaski

Journal of Macromarketing

Retricted access

Research article

First published 2013-9

Towards brand ecology

Massimo Giovanardi, Andrea Lucarelli, Cecilia Pasquinelli

Marketing Theory

Search results