Sage Journals: Discover world-class research

Retricted access

Research article

First published 2025-12

Brands in Unsafe Places: Effects of Brand Safety Incidents on Brand Outcomes

Lauren S. Grewal, Prasad Vana, Andrew T. Stephen

Journal of Marketing Research

Open access

Research article

First published 2021-1

Influencer Management Tools: Algorithmic Cultures,Brand Safety,and Bias

Sophie Bishop

Social Media + Society

Open access

Research article

First published 2024

Comparable efficacy and safety of generic and branded imatinib for patients with chronic myeloid leukemia in China

Fang Cheng, Di Wu, Zheng Cui [...]

Therapeutic Advances in Hematology

Open access

Research article

First published 2018-11

Efficacy and Safety of a Biosimilar Versus Branded Enoxaparin in the Prevention of Venous Thromboembolism Following Major Abdominal Surgery: A Randomized,Prospective,Single-Blinded,Multicenter Clinical Trial

Eduardo Ramacciotti, Ubirajara Ferreira, Agenor José Vasconcelos Costa [...]

Clinical and Applied Thrombosis/Hemostasis

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Research article

First published 2024-12

Magnitude and associated factors of prescribing drugs by their brand names among prescribers working at selected hospitals in Addis Ababa,Ethiopia

Mensur Shafie, Kedija Muzeyin, Seada Jemal [...]

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Free access

Research article

First published 2013-12

Safety and efficacy of generic drugs with respect to brand formulation

Luca Gallelli, Caterina Palleria, Antonio De Vuono [...]

Journal of Pharmacology and Pharmacotherapeutics

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Research article

First published 2015-07

Efficacy and Safety of Glaucoma Patients' Switch from a 2% Dorzolamide/0.5% Timolol Fixed-Combination Brand-Name Drug to Its Generic Counterpart

Yong Il Kim, Jee Hyun Kim, Tae Yoon Lee [...]

Journal of Ocular Pharmacology and Therapeutics

Open access

Research article

First published 2024-7

Typography Talks: Influencing Vintage Anemoia and Product Safety Perceptions with Vintage Typography

Alicia Kulczynski, Margurite Hook

Journal of Marketing

Retricted access

Research article

First published 2020-5

Effectiveness,Safety,and Economic Comparison of Inhaled Epoprostenol Brands,Flolan and Veletri,in Acute Respiratory Distress Syndrome

Jaclyn M. Hawn, Seth R. Bauer, Matthew R. Wanek [...]

Annals of Pharmacotherapy

Retricted access

Research article

First published 2025

The effect of product display,availability upon perceived safety and perceived quality for word of mouth and food brand’s loyalty

Pranay Verma

Tourism and Hospitality Research

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