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Research article

First published 2022-2

Brand Display Magnitudes and Young Children’s Brand Recognition

Shasha Wang, Arnold Japutra

Australasian Marketing Journal

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First published 2008-12

Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes

Patrick Walsh, Yongjae Kim, Stephen D. Ross

Sport Marketing Quarterly

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First published 2021-08-11

Two-parameter KNN algorithm and its application in recognition of brand rice

Siyu Zhu, Chongnan He, Mingjuan Song [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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First published 2025

Recognition of Truck Brands Using Fused Deep Neural Networks Based on Transfer Learning

Xinyi Ma, Chihang Zhao, Bailing Zhang [...]

Transportation Research Record: Journal of the Transportation Research Board

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First published 2025-3

Immersive Impact: Sport Virtual Reality Effects on Brand Recall and Recognition

Derek Walton

Sport Marketing Quarterly

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Research article

First published 2019-9

Brand disclosure and source partiality affect native advertising recognition and media credibility

You Li, Ye Wang

News Research Journal

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First published 2020-2

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

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First published 2017-6

Ritualization: A Strategic Tool to Position Brands in International Markets

Amalesh Sharma, V. Kumar, Sourav Bikash Borah

Journal of International Marketing

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First published 2004-7

Ad and Brand Recognition in Radio Spots

Patrick De Pelsmacker, Maggie Geuens, Iris Vermeir

International Journal of Market Research

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First published 2017-2

Brand Attitudes and Search Engine Queries

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit [...]

Journal of Interactive Marketing

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