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1-10 of 393 results for brand perceived usefulness

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Select article: Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Open access

Research article

First published 2021-1

Impact of Online Crisis Response Strategies on Online Purchase Intention: The Roles of Online Brand Attitude and Brand Perceived Usefulness

Mohamed Habuba Halima, Yongjun Li, Usman Ghani [...]

Sage Open

Select article: Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Retricted access

Research article

First published 2012-9

Using Brand Personality to Enhance Brand Trust and Perceived Value: An Empirical Study of the Brand Lux

Amanpreet Kang, Himani Sharma

Asia-Pacific Journal of Management Research and Innovation

Select article: Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Open access

Research article

First published 2024-10

Value Co-destruction: The Dark Side of Interactions in Online Brand Communities

Jia Luo, Jiayu Wang, Rui Liu [...]

Sage Open

Select article: The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

Retricted access

Research article

First published 2014-10

The Contribution of Perceived Labor Transparency and Perceived Corporate Giving to Brand Equity in the Footwear Industry

Jiyun Kang, Gwendolyn Hustvedt

Clothing and Textiles Research Journal

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

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Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

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Research article

First published 2021-3

How Corporate Social Responsibility and Social Identities Lead to Corporate Brand Equity: An Evaluation in the Context of Sport Teams as Brand Extensions

Shang-Chun Ma, Kyriaki Kaplanidou

Sport Marketing Quarterly

Select article: Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

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Research article

First published 2020-6

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Shiksha Gupta, Gordhan K. Saini

Global Business Review

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Retricted access

Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: Conceptualizing,Validating,and Managing Brand Equity for Tourist Satisfaction

Retricted access

Research article

First published 2018-8

Conceptualizing,Validating,and Managing Brand Equity for Tourist Satisfaction

Chih-Hsing Liu, Yen-Po Fang

Journal of Hospitality & Tourism Research

Select article: Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Open access

Research article

First published 2021-9

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity

Zhe Zhang, Vanessa M. Patrick

Journal of Marketing

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