Sage Journals: Discover world-class research

Retricted access

Research article

First published 2011-11

Opportunism in Brand Partnerships

Chekitan S. Dev, Stephan Grzeskowiak, James R. Brown

Cornell Hospitality Quarterly

Retricted access

Research article

First published 2026

Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

Barbora Gulisova

European Urban and Regional Studies

Retricted access

Research article

First published 1999-07

Brand Western Australia: A totally integrated approach to destination branding

Shane R. Crockett, Leiza J. Wood

Journal of Vacation Marketing

Open access

Research article

First published 2025-11

Co—Branding: A New Look at Partnerships

Bill Smith

Social Marketing Quarterly

Retricted access

Research article

First published 2009-05

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

Katherine N. Lemon, Florian v. Wangenheim

Journal of Service Research

Retricted access

Article commentary

First published 2019-3

Eclipsed by the halo: ‘Helping’ brands through dissociation

Lisa Ann Richey

Dialogues in Human Geography

Retricted access

Other

First published 2004-02

The Re-Branding of Marriage: Why We Got Married Instead of Registering a Civil Partnership

Celia Kitzinger, Sue Wilkinson

Feminism & Psychology

Retricted access

Research article

First published 2006-09

Doing the business

Douglas Laird

Business Information Review

Open access

Research article

First published 2024-9

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing

Jonathan A. Jensen, Joe B. Cobbs, Alex Mazer [...]

Journal of International Marketing

Search results

Opportunism in Brand Partnerships

Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

Brand Western Australia: A totally integrated approach to destination branding

Sponsored Content as an Epistemic Market Object: How Platformization of Brand–Creator Partnerships Disrupts Valuation,Coproduction,and the Relationship Between Market Actors

Co—Branding: A New Look at Partnerships

The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage

Eclipsed by the halo: ‘Helping’ brands through dissociation

The Re-Branding of Marriage: Why We Got Married Instead of Registering a Civil Partnership

Doing the business

Analyzing Brand Strategy on an International Scale: The Sponsorship Performance Cycle in Formula One Racing