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Articles (12)

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1-10 of 12 results for brand page advertising

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Select article: Owned Social Media Advertising: Cannibalization and Competition

Retricted access

Research article

First published 2022-8

Owned Social Media Advertising: Cannibalization and Competition

Hualu Zheng, Lu Huang

Journal of Interactive Marketing

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Select article: The World Wide Web: Exploring a New Advertising Environment

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Research article

First published 1999-06

The World Wide Web: Exploring a New Advertising Environment

Carolynn R. Johnson, Ian Neath

Cyberpsychology,Behavior,and Social Networking

Select article: Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment

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Research article

First published 2025-4

Attention Spillovers from News to Ads: Evidence from an Eye-Tracking Experiment

Andrey Simonov, Tommaso Valletti, Andre Veiga

Journal of Marketing Research

Select article: What Can the Brand Manager Expect from Facebook?

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Research article

First published 2018-2

What Can the Brand Manager Expect from Facebook?

Desislava Sitta, Margaret Faulkner, Philip Stern

Australasian Marketing Journal

Select article: Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

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Research article

First published 2020-2

Native Advertising in Online News: Trade-Offs Among Clicks,Brand Recognition,and Website Trustworthiness

Anocha Aribarg, Eric M. Schwartz

Journal of Marketing Research

Select article: Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

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Research article

First published 2011-12

Host selling in cyberspace: Product personalities and character advertising on popular children’s websites

Erik Page Bucy, Sojung Claire Kim, Miyeong Cecilia Park

New Media & Society

Select article: Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

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Research article

First published 2025

Personalized Advertising on Social Media: Is it Building Desired Customer Attitude?

Nilesh Arora, Azmawani Abd Rahman, Meghna Rana [...]

FIIB Business Review

Select article: Cross-platform personality exploration system for online social networks: Facebook vs. Twitter

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Research article

First published 2020

Cross-platform personality exploration system for online social networks: Facebook vs. Twitter

Raad Bin Tareaf, Philipp Berger, Patrick Hennig [...]

Web Intelligence

Select article: Social Media Marketing Practices of Illinois Recreational Cannabis Dispensaries in the First Year of Legal Sales: Product Promotions,Branding,and Price Promotions

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Research article

First published 2024-4

Social Media Marketing Practices of Illinois Recreational Cannabis Dispensaries in the First Year of Legal Sales: Product Promotions,Branding,and Price Promotions

Samantha Marinello

Journal of Drug Issues

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