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Research article

First published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

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Research article

First published 2014-9

Brand Narratives,Sustainability,and Gender

Nacima Ourahmoune, Anne-Sophie Binninger, Isabelle Robert

Journal of Macromarketing

Open access

Research article

First published 2025-7

Conscious and non-conscious responses to branded narrative advertising: Investigating narrativity level and device type

Aline Simonetti, Hossein Dini, Luis Emilio Bruni [...]

BRQ Business Research Quarterly

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Research article

First published 2021-3

Predicting the Relationships Between Narrative Transportation,Consumer Brand Experience,Love and Loyalty in Video Storytelling Advertising

Kenneth C. C. Yang, Yowei Kang

Journal of Creative Communications

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Research article

First published 2009-11

Analysis of Management Narrative to Understand Social Marketing Strategy: The Case of ‘Branding Logan City’

David Russell, Gillian Sullivan Mort, Margee Hume

Australasian Marketing Journal

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Research article

First published 2011-12

Brand Characters on Packaging,a Catalyst for Children's Purchase Request: The Moderating Effect of the Narrative Presentation of the Character,the Child's Familiarity with the Character and the Child's Educational Level

Valérie Hémar-Nicolas

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2026

Framing a national champion: Media narratives,Brand Nationalism,and public sentiment online

Ngo Thaiduong

Media International Australia

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Other

First published 2007-11

Culture Stories:Understanding Cultural urban Branding

Ole B. Jensen

Planning Theory

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Research article

First published 2008-01

`I'd rather not take Prozac': stigma and commodification in antidepressant consumer narratives

Regina Smardon

Health: An Interdisciplinary Journal for the Social Study of Health,Illness and Medicine

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Research article

First published 2016-2

Identity Development in Personal Branding Instruction

Ann K. Brooks, Chinedu Anumudu

Adult Learning

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