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Retricted access

Research article

First published 2008-6

The Impact of Brand Name Substitution on Product Evaluation and Purchase Intention

Véronique Collange

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2019-1

The presentation of brand personality in English-Chinese brand name translation

Ying Cui

International Journal of Market Research

Open access

Research article

First published 2021-11

Is Nestlé a Lady? The Feminine Brand Name Advantage

Ruth Pogacar, Justin Angle, Tina M. Lowrey [...]

Journal of Marketing

Retricted access

Research article

First published 2012-6

The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

Sanjay Sood, Kevin Lane Keller

Journal of Marketing Research

Open access

Research article

First published 2020

The magnitude of prescribing medicines by brand names at Muhimbili National Hospital,Tanzania

Ombeni Kisamo, Manase Kilonzi, Wigilya P Mikomangwa [...]

The Journal of Medicine Access

Retricted access

Research article

First published 2010-12

How and when Alphanumeric Brand Names Affect Consumer Preferences

Kunter Gunasti, William T. Ross

Journal of Marketing Research

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Research article

First published 2023-11

“Choozing” the Best Spelling: Consumer Response to Unconventionally Spelled Brand Names

John P. Costello, Jesse Walker, Rebecca Walker Reczek

Journal of Marketing

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Research article

First published 2009-3

Physician Use of Brand Versus Generic Drug Names in 1993–1994 and 2003-2004

Elizabeth C Kwo, Priya Kamat, Michael A Steinman

Annals of Pharmacotherapy

Open access

Research article

First published 2022

The magnitude of prescribing medicines by brand names in a tertiary hospital,Mwanza,Tanzania

Stanley Mwita, Brigitte Mchau, Winfrida Minja [...]

The Journal of Medicine Access

Retricted access

Research article

First published 2019-2

Brand Name Types and Consumer Demand: Evidence from China’s Automobile Market

Fang Wu, Qi Sun, Rajdeep Grewal [...]

Journal of Marketing Research

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