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Retricted access

Research article

First published 2009-7

Brand Momentum: The Measure of Great Pharmaceutical Brands

Paul W. Tebbey, Jennifer K. Bergheiser, Rachel N. Mattick

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2017-5

Product Placement in Video Games: The Effect of Brand Familiarity and Repetition on Consumers’ Memory

José Martí-Parreño, Jesús Bermejo-Berros, Joaquín Aldás-Manzano

Journal of Interactive Marketing

Retricted access

Case report

First published 2022-3

IndiGo Airlines Brand Crisis: Assault on Passenger Goes Viral

Ruppal Walia Sharma

Asian Journal of Management Cases

Retricted access

Research article

First published 1965-10

Applying an Advertising-Sales Relationship Model to Product Fields

Leonard Kudisch

Journal of Marketing

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Other

First published 2010-6

Branding in Contraceptive Social Marketing: The Pakistani Experience

Nayyer Samad, Sonny Nwankwo, Ayantunji Gbadamosi

Social Marketing Quarterly

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Other

First published 1997-2

An Interorganizational Macroculture: the Case of All-Suite Hotels

John W. O'Neill

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2026-3

Leveraging Cittaslow Promotion on Social Media to Enhance Tourists’ Behavioral Responses Toward Small Urban Tourism Destinations

Mehmet Ozer, Ali Selcuk Can, Yuksel Ekinci [...]

Journal of Travel Research

Retricted access

Research article

First published 2018-4

The Contributions of Perceived CSR Information Substantiality Toward Consumers’ Cognitive,Affective,and Conative Responses

Desiree Hazel, Jiyun Kang

Clothing and Textiles Research Journal

Retricted access

Research article

First published 2000-2

The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution

Bart J. Bronnenberg, Vijay Mahajan, Wilfried R. Vanhonacker

Journal of Marketing Research

Retricted access

Research article

First published 1999-07

Consumer’s evaluation of a new product bearing a familiar name: An exploratory study on brand equity extensions in the hospitality industry

Paul D. Rompf

Journal of Vacation Marketing

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