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First published 2004-1

National and International Differences in the Prices of Branded and Unbranded Medicines

Giovanni Tafuri, Andrew Creese, Valerio Reggi

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2018-3

Design of Brand Names of Medicines Considering Subjects’ Preferences

Carla Maria Batista Ferreira Pires, Afonso Cavaco

Therapeutic Innovation & Regulatory Science

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Research article

First published 2017-12

Evaluating patients' perception towards generic and branded medicines: A segmentation approach

Md Moddassir Alam, Arun Mittal, Deepak Chawla

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

Open access

Research article

First published 2020

The magnitude of prescribing medicines by brand names at Muhimbili National Hospital,Tanzania

Ombeni Kisamo, Manase Kilonzi, Wigilya P Mikomangwa [...]

The Journal of Medicine Access

Open access

Research article

First published 2022

The magnitude of prescribing medicines by brand names in a tertiary hospital,Mwanza,Tanzania

Stanley Mwita, Brigitte Mchau, Winfrida Minja [...]

The Journal of Medicine Access

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Research article

First published 2013-8

Cultural consideration in branding strategy of Chinese Patent Medicine: Field study in Singapore,Guangzhou and Hong Kong

Nan Zhang, Jingjing Liu, Hao Hu [...]

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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Research article

First published 2019-9

Pain-Killer: A 19th Century Global Patent Medicine and the Beginnings of Modern Brand Marketing

Ross D. Petty

Journal of Macromarketing

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Research article

First published 2019-10

Patients’ Perception Towards Branded and Generic Medicines in an Emerging Economy: A Scale Development and Validation Study

Md. Moddassir Alam, Arun Mittal, Deepak Chawla

Global Business Review

Open access

Research article

First published 2025-9

Understanding Iranian patients’ knowledge,attitude,and practice on branded generic medicines: Insights from a consumer survey

Soheyl Habibimajd, Najme Moradi, Nazila Yousefi

Journal of Generic Medicines: The Business Journal for the Generic Medicines Sector

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Research article

First published 2001-7

Building and Maintaining Genuine Brands in the World of Medicine

Duane Knapp

Journal of Medical Marketing: Device,Diagnostic and Pharmaceutical Marketing

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