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Articles (12)

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1-10 of 12 results for brand meaning co-creation

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Select article: It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Open access

Research article

First published 2026

It Takes a Network and More: Athlete Activism and the Co-Creation of Athlete-Brand Meaning

Matthias Anderski, Rachel Fuller, Geoff Dickson [...]

Australasian Marketing Journal

Select article: Value co-creation between the ‘inside’ and the ‘outside’ of a company

Retricted access

Research article

First published 2015-6

Value co-creation between the ‘inside’ and the ‘outside’ of a company

Rossella C. Gambetti, Guendalina Graffigna

Marketing Theory

Select article: City elements propelling city brand meaning-making processes

Retricted access

Research article

First published 2018-9

City elements propelling city brand meaning-making processes

Amelia Green, Debra Grace, Helen Perkins

Marketing Theory

Select article: The challenge of internal stakeholder support for co-creational branding strategy

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Research article

First published 2015-9

The challenge of internal stakeholder support for co-creational branding strategy

Åsa Thelander, Filippa Säwe

Public Relations Inquiry

Select article: Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Open access

Research article

First published 2023-12

Expanding understanding of brand value co-creation on social media from an S-D logic perspective: Introducing structuration theory

Geoff Simmons, Mark Durkin

Marketing Theory

Select article: Brand Externalities: A Taxonomy

Retricted access

Research article

First published 2021-6

Brand Externalities: A Taxonomy

Shoaib M. Farooq Padela, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft

Journal of Macromarketing

Select article: Brands Defined as Semiotic Marketing Systems

Retricted access

Research article

First published 2015-9

Brands Defined as Semiotic Marketing Systems

Francisco Conejo, Ben Wooliscroft

Journal of Macromarketing

Select article: Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

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Research article

First published 2026

Transforming Customer Experience Through Social Media Marketing and Gamification: A Pathway to Engagement and Value Co-creation

Shubhi Changani, Rakesh Kumar

Global Business Review

Select article: Brand Performances in Social Media

Retricted access

Research article

First published 2012-11

Brand Performances in Social Media

Sangeeta Singh, Stephan Sonnenburg

Journal of Interactive Marketing

Select article: Co-creating Value from Social Media: A Framework

Retricted access

Research article

First published 2019-11

Co-creating Value from Social Media: A Framework

Eric T. Brey

Journal of Creating Value

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