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1-10 of 56 results for brand loyalty intention

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Select article: Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users

Open access

Research article

First published 2024

Brand Personality and Loyalty as Drivers of Repurchase Intentions: Evidence from Pakistani Mobile Phone Users

Assad Rahman, Amjad Ur Rehman, Mazhar Iqbal [...]

Global Business Review

Select article: Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Open access

Research article

First published 2025-7

Effects of Facebook Fan Pages on Consumer Brand Loyalty and Purchase Intention

Yi-Fen Chen, Wan-Hsin Yen, Tzu-I Jou

Sage Open

Select article: Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Retricted access

Research article

First published 2011-9

Brand Loyalty Intention among Members of a Virtual Brand Community: The Dual Role of Commitment

Karine Raïes, Marie-Laure Gavard-Perret

Recherche et Applications en Marketing (English Edition)

Select article: An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Retricted access

Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Select article: Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Retricted access

Research article

First published 2016-2

Holistic Consumer Evaluation of Retail Corporate Brands and Impact on Consumer Loyalty Intentions

Abhishek Dwivedi, Bill Merrilees

Australasian Marketing Journal

Select article: Motives,Modes of Participation,and Loyalty Intentions of Facebook Tourism Brand Page Consumers

Retricted access

Research article

First published 2018-4

Motives,Modes of Participation,and Loyalty Intentions of Facebook Tourism Brand Page Consumers

Michal Ben-Shaul, Arie Reichel

Journal of Travel Research

Select article: Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Retricted access

Research article

First published 2001-5

Drivers of Intention to Revisit the Websites of Well-Known Companies: The Role of Corporate Brand Loyalty

Magne Supphellen, Herbjørn Nysveen

International Journal of Market Research

Select article: Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Retricted access

Research article

First published 2008-05

Multidimensional Customer-Based Brand Equity and Its Consequences in Midpriced Hotels

Woo Gon Kim, Bongran Jin-Sun, Hyun Jeong Kim

Journal of Hospitality & Tourism Research

Select article: Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers

Retricted access

Research article

First published 2022-12

Role of Marketing Mix Perception and Participation on Repurchase Intention of Health Consumers

Rojan Gümüş

Journal of Health Management

Select article: Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Retricted access

Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

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