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Articles (81)

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1-10 of 81 results for brand love

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Select article: Addressing the dichotomy of brand love

Retricted access

Letter

First published 2019-11

Addressing the dichotomy of brand love

Muhammad Junaid, Khalid Hussain, Fujun Hou

International Journal of Market Research

Select article: The Effects of Employer Branding on Value Congruence and Brand Love

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Research article

First published 2021

The Effects of Employer Branding on Value Congruence and Brand Love

Yunsik Kim, Tiffany S. Legendre

Journal of Hospitality & Tourism Research

Select article: Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

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Research article

First published 2022

Brand Love for Sports Apparels Among Indians: A Triangular Theory of Love Perspective

Tijo Thomas, Dikshitha S. Jain

Vision: The Journal of Business Perspective

Select article: Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

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Research article

First published 2018-12

Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective

Komal Nagar, Paramdeep Kour

FIIB Business Review

Select article: Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

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Research article

First published 2016-4

Exploring the role of brand identification and brand love in generating higher levels of brand loyalty

Ibrahim Alnawas, Shadi Altarifi

Journal of Vacation Marketing

Select article: Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

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Research article

First published 2020-2

Consumption Authenticity in the Accommodations Industry: The Keys to Brand Love and Brand Loyalty for Hotels and Airbnb

Makarand Mody, Lydia Hanks

Journal of Travel Research

Select article: One last scuffle before we cherish brand love forever

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Research article

First published 2019-11

One last scuffle before we cherish brand love forever

Muhammad Junaid, Khalid Hussain, Fujun Hou

International Journal of Market Research

Select article: Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Open access

Research article

First published 2020-10

Role of Brand Love and Consumers’ Demographics in Building Consumer–Brand Relationship

Shahid Nawaz, Yun Jiang, Faizan Alam [...]

Sage Open

Select article: Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

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Research article

First published 2020-2

Effect of Cognitive Engagement on the Development of Brand Love in a Hotel Context

Minjung Shin, Ki-Joon Back

Journal of Hospitality & Tourism Research

Select article: Elegant With Leisurely: Luxury Tourism Consumption and Brand Love

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Research article

First published 2025-5

Elegant With Leisurely: Luxury Tourism Consumption and Brand Love

Edward C. S. Ku, Shu-Hua Wu, Tzu-Ching Lai

Journal of Hospitality & Tourism Research

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