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Articles (63)

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1-10 of 63 results for brand legitimacy

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Select article: Managing Branding and Legitimacy

Retricted access

Research article

First published 2014-8

Managing Branding and Legitimacy

Gordon Liu, Teck-Yong Eng, Yasmin Kaur Sekhon

Nonprofit and Voluntary Sector Quarterly

Select article: Online brand community practices and the construction of brand legitimacy

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Research article

First published 2017-12

Online brand community practices and the construction of brand legitimacy

Henri Hakala, Laura Niemi, Marko Kohtamäki

Marketing Theory

Select article: Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

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Research article

First published 2026

Legitimacy of public–private partnerships for place development and branding: The case of Sønderborg municipality in Denmark

Barbora Gulisova

European Urban and Regional Studies

Select article: Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

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Research article

First published 2018-12

Contribution of terroir store brands to retailers’ legitimacy and CSR and price images

Jérôme Lacœuilhe, Didier Louis, Cindy Lombart

Recherche et Applications en Marketing (English Edition)

Select article: How brands mobilize status,reputation,and legitimacy cues to signal their social standing: The case of luxury watchmaking

Open access

Research article

First published 2022-9

How brands mobilize status,reputation,and legitimacy cues to signal their social standing: The case of luxury watchmaking

Déborah Philippe, Alain Debenedetti, Damien Chaney

Marketing Theory

Select article: Branding the City: The Democratic Legitimacy of a New Mode of Governance

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Research article

First published 2013-4

Branding the City: The Democratic Legitimacy of a New Mode of Governance

Jasper Eshuis, Arthur Edwards

Urban Studies

Select article: Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Open access

Research article

First published 2025

Leveraging the Influencer Marketing Power of Influential Consumers: Toward a Theory of Impression Management for Brand Recovery from Brand Crisis

Sheau Fen Yap, Lay Peng Tan, Weng Marc Lim [...]

Australasian Marketing Journal

Select article: Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

Open access

Research article

First published 2021

Consumer Ethicality Perception and Legitimacy: Competitive Advantages in COVID-19 Crisis

Gregory Payne, Alicia Blanco-González, Giorgia Miotto [...]

American Behavioral Scientist

Select article: ‘Russell Brand’s a joke,right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

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Research article

First published 2020-2

‘Russell Brand’s a joke,right?’ Contrasting perceptions of Russell Brand’s legitimacy in grassroots and electoral politics

Ellen Watts

European Journal of Cultural Studies

Select article: The public brand between new practices and public values

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Research article

First published 2015-6

The public brand between new practices and public values

Corinne Rochette

International Review of Administrative Sciences

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