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Retricted access

Research article

First published 2015-9

Theorizing the role of ‘the brand’ in criminal justice: The case of Integrated Offender Management

Harry Annison, Ben Bradford, Eli Grant

Criminology & Criminal Justice

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Research article

First published 2010-8

An Integrative Experiential Learning Project in the Undergraduate Branding Course: Creating a Marketing Department Brochure

Georgiana Craciun, Hope Bober Corrigan

Journal of Marketing Education

Open access

Research article

First published 2021-7

Optimizing Green Brand Equity: The Integrated Branding and Behavioral Perspectives

Minh-Tri Ha

Sage Open

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Research article

First published 1999-07

Brand Western Australia: A totally integrated approach to destination branding

Shane R. Crockett, Leiza J. Wood

Journal of Vacation Marketing

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Research article

First published 2001-6

Executive Insights: Integrating Branding Strategy across Markets: Building International Brand Architecture

Susan P. Douglas, C. Samuel Craig, Edwin J. Nijssen

Journal of International Marketing

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Research article

First published 2016-11

Integrative Responses to Culture Mixing in Brand Name Translations

Hean Tat Keh, Carlos J. Torelli, Chi-yue Chiu [...]

Journal of Cross-Cultural Psychology

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Research article

First published 2020-8

Employee Well-being through Internal Branding: An Integrated Approach for Achieving Employee-based Brand Outcomes

Asha Binu Raj

Global Business Review

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Research article

First published 2008-12

Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework

Ayşegül Özsomer, Selin Altaras

Journal of International Marketing

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Research article

First published 2025

Ambiguous branding and the politics of inclusion: Segregative and integrative inclusion in social movements

Nacima Ourahmoune, Hounaida A El Jurdi

Marketing Theory

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Research article

First published 2023-11-04

Application of corporate image integrating Zigbee technology in brand APP interface design using IoT technology

Xinxin Gu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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