You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (355)

Journals (0)

1-10 of 355 results for brand innovation

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Retricted access

Research article

First published 2023-6

Restaurant Innovativeness and Brand Attachment: The Role of Memorable Brand Experience

Hsiu-Yu Teng, Chien-Yu Chen

Journal of Hospitality & Tourism Research

Select article: A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Retricted access

Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

Select article: The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Retricted access

Research article

First published 2026

The Holistic Effect of Brand Innovativeness and Value Co-creation on the Relationship Between Perceived Value,Brand Trust and Brand Loyalty

Abdullah Bas, Emre Sahin Dölarslan

Journal of Creating Value

Select article: How Brand Innovativeness Generates Positive Word of Mouth

Free access

Research article

First published 2024-2

How Brand Innovativeness Generates Positive Word of Mouth

Pham Hung Cuong, Xuan-Doanh Nguyen-Le, Liem Viet Ngo [...]

Australasian Marketing Journal

Select article: Branding innovation ecosystems: A multi-level framework for university technology transfer offices

Retricted access

Research article

First published 2025

Branding innovation ecosystems: A multi-level framework for university technology transfer offices

Viriya Taecharungroj

Industry and Higher Education

Select article: Relational,interactive service innovation: building branding competence

Retricted access

Other

First published 2010-6

Relational,interactive service innovation: building branding competence

Sue Vaux Halliday, Paul Trott

Marketing Theory

Select article: The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Retricted access

Research article

First published 2025-2

The Rhetoric of Innovation in Non-Tech Personal Branding: Utilizing Tech Buzzwords as a Strategy for Political Messaging

Itzhak Mashiah

Political Studies Review

Select article: Multilevel Linking Service Innovation,Service Sweethearting,and Brand Association: The Moderating Role of Sustainable Human Resource Management

Open access

Research article

First published 2021-1

Multilevel Linking Service Innovation,Service Sweethearting,and Brand Association: The Moderating Role of Sustainable Human Resource Management

Meng-Hsiu Lee, Chan Wang, Tzu-Jung Wu [...]

Sage Open

Select article: Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

Retricted access

Research article

First published 2012-3

Green Branding and Eco-innovations for Evolving a Sustainable Green Marketing Strategy

A.N. Sarkar

Asia-Pacific Journal of Management Research and Innovation

Select article: Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Retricted access

Research article

First published 2025-12

Antecedent Effect of Government Support,Brand Image,and User Innovativeness on Attitude Towards the Adoption of Fintech Services

Priyanka Anand, Manjari Agarwal

Metamorphosis: A Journal of Management Research

1
2
3
•••
36
10 / page

Article type

Publication date

Subjects

Access