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Research article

First published 2020-6

Information Source Credibility and Job Seekers’ Intention to Apply: The Mediating Role of Brands

Shiksha Gupta, Gordhan K. Saini

Global Business Review

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Research article

First published 2023-1

Decomposing the Effect of Brand Image in Influencing Information Adoption: The Case of Online Travel Agents

Prerna Garg, Anoop Pandey

Business Perspectives and Research

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First published 2021-04-12

Monolingual Consumers’ Reactions in Cyber Market to GCCP,FCCP,and LCCP Ad Appeals in Taiwan

Cher-Min Fong, Ming-Hung Shu, Chao-Cheng Chung [...]

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2006-1

Brands as Signals: A Cross-Country Validation Study

Tülin Erdem, Joffre Swait, Ana Valenzuela

Journal of Marketing

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Research article

First published 2016-11

Native Advertising as a New Public Relations Tactic

Kaye D. Sweetser, Sun Joo (Grace) Ahn, Guy J. Golan [...]

American Behavioral Scientist

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Research article

First published 2026

Brand Credibility and Consumer Behaviour in the Sustainability Transition: Mediating Effects of Health and Environmental Motivation

Md Asaduzzaman Babu, Md Abdur Rouf, Md Abubakar Siddique [...]

Global Business Review

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Research article

First published 1979-11

Consumer Reactions to Explicit Brand Comparisons in Advertisements

Linda L. Golden

Journal of Marketing Research

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Research article

First published 2012-4

Corporate Brand Management Imperatives: Custodianship,Credibility,and Calibration

John M.T. Balmer

California Management Review

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Research article

First published 2022-4

Green Advertising: Examining the Role of Celebrity’s Credibility Using SEM Approach

Rakesh Kumar, Vibhuti Tripathi

Global Business Review

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Research article

First published 1999-5

Signaling Unobservable Product Quality through a Brand Ally

Akshay R. Rao, Lu Qu, Robert W. Ruekert

Journal of Marketing Research

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