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Articles (47)

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1-10 of 47 results for brand identity expressiveness

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Select article: Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Retricted access

Research article

First published 2011-5

Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding

Alexander Chernev, Ryan Hamilton, David Gal

Journal of Marketing

Select article: An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

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Research article

First published 2015-3

An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness,Trust,and Affect

Yi Xie, Rajeev Batra, Siqing Peng

Journal of International Marketing

Select article: Book Reviews : The Expressive Organization: Linking Identity,Reputation,and the Corporate Brand

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Review article

First published 2001-07

Book Reviews : The Expressive Organization: Linking Identity,Reputation,and the Corporate Brand

Melinda Knight, Irv Schenkler

International Journal of Business Communication

Select article: Brand Identities: A Framework for Successful Branding

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Research article

First published 2007-7

Brand Identities: A Framework for Successful Branding

Phani Tej Adidam

Paradigm: A Management Research Journal

Select article: Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

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Research article

First published 2022-8

Nation branding through the lens of soccer: Using a sports nation branding framework to explore the case of China

Xiufang (Leah) Li, Juan Feng

European Journal of Cultural Studies

Select article: Fashioning an elite entrepreneurial identity via the endorsement of gendered,designer dress codes and artefacts of success

Open access

Research article

First published 2021-11

Fashioning an elite entrepreneurial identity via the endorsement of gendered,designer dress codes and artefacts of success

Robert Smith

The International Journal of Entrepreneurship and Innovation

Select article: Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample

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Research article

First published 2016-05

Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample

Taemin Kim, Okhyun Kim

Cyberpsychology,Behavior,and Social Networking

Select article: Building a place brand from the bottom up

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Research article

First published 2017-10

Building a place brand from the bottom up

Simon Hudson, David Cárdenas, Fang Meng [...]

Journal of Vacation Marketing

Select article: How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Open access

Research article

First published 2021-5

How the Creative Class Co-creates a City’s Brand Identity: A Qualitative Study

Clarinda Rodrigues, Holger J. Schmidt

Journal of Creating Value

Select article: The public brand between new practices and public values

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Research article

First published 2015-6

The public brand between new practices and public values

Corinne Rochette

International Review of Administrative Sciences

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