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Research article

First published 2020-3

A broader view on brands’ growth and decline

Marcello Formisano, Koen Pauwels, Lia Zarantonello

International Journal of Market Research

Open access

Research article

First published 2020-4

Examining Economic Growth Through Brand Development: A Multinational Analysis

Dila Asfuroglu, Nuriye Zeynep Ökten, Elif Yolbulan Okan

Sage Open

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Research article

First published 2023-1

Exploring the Relationship between Entrepreneurial Marketing Dimensions,Brand Equity and SME Growth

Jalal Rajeh Hanaysha

IIM Kozhikode Society & Management Review

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Research article

First published 2009-5

The Role of Within-Brand and Cross-Brand Communications in Competitive Growth

Barak Libai, Eitan Muller, Renana Peres

Journal of Marketing

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Research article

First published 2015-3

The Growth of Private Label Brands: A Worldwide Phenomenon?

Andres Cuneo, Sandra J. Milberg, Jose Miguel Benavente [...]

Journal of International Marketing

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Research article

First published 2015

An Investigation of Variation in Brand Growth and Decline across Categories

Giang Tue Trinh, Zachary William Anesbury

International Journal of Market Research

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Research article

First published 2025-5

Examining the Longitudinal Association Between Positive and Negative Likelihood-to-Recommend Scores and Brand Growth

John G. Dawes

Australasian Marketing Journal

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Book review

First published 2025-7

Book review: Rachel Lawes,Using Semiotics in Marketing: How to Achieve Consumer Insight for Brand Growth and Profits

Thejas C Nair

IIM Kozhikode Society & Management Review

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Research article

First published 2024-11

Managing Brand Relationship Plurality: Insights from the Nonprofit Sector

Verena Gruber, Jonathan Deschênes

Journal of Marketing

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Research article

First published 2015-9

Effective Growth Paths for SMEs

Ingrid Wakkee, Marijke Van Der Veen, Willo Eurlings

The Journal of Entrepreneurship

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